Spearheaded the development and execution of digital marketing campaigns, enhancing website traffic and generating leads through content optimization and data insights.Collaborated with global marketing teams to create engaging content for digital campaigns, including white papers, sector reports (e.g., FMCG, Gaming), and brand rankings.Drove content strategy for social media platforms, ensuring alignment with business goals and audience engagement.Partnered with sales teams across the US, UK, and Germany to create tailored Account-Based Marketing (ABM) strategies that converted high-value prospects.Conducted interactive training sessions to improve the strategic use of YouGov tools and data across teams.

Conceptualized, wrote, and published high-quality content, including white papers, sector reports, and brand rankings, to support marketing initiatives.Collaborated with regional marketing and PR teams to develop compelling narratives that enhanced brand visibility and engagement across global markets.Managed content pipelines to ensure timely delivery and alignment with regional campaign goals, reinforcing YouGov's position as a thought leader in key sectors.

Developed data benchmarks by analyzing EEG and eye-tracking data, enabling clients to tailor their marketing strategies effectively.Managed the onboarding and implementation of AffectLab SaaS tool, delivering hands-on training and support for client success in neuroscience-driven marketing.Authored thought leadership articles and collaborated with cross-functional teams to position AffectLab as a leader in emotion AI, supporting brand visibility and market positioning.Worked closely with sales teams to enhance pre-sales efforts through compelling presentations and case studies.

Orchestrated content curation and analysis for Hindi GEC shows, using neuromarketing insights to optimize content and drive viewer engagement.Applied multivariate statistical analysis to integrate neurological data with TRP metrics, providing actionable recommendations for content optimization.Enhanced the performance of newly launched shows, contributing to a 14% increase in TRP through data-driven content strategies.

Planning and implementation of project, facilitating the definition of project scope, goals and deliverables, defining & maintaining all implementation processes, managing implementation cycles