Senior Content Marketing Data Executive
CurrentSpearheaded the development and execution of digital marketing campaigns, enhancing website traffic and generating leads through content optimization and data insights.Collaborated with global marketing teams to create engaging content for digital campaigns, including white papers, sector reports (e.g., FMCG, Gaming), and brand rankings.Drove content strategy for social media platforms, ensuring alignment with business goals and audience engagement.Partnered with sales teams across the US, UK, and Germany to create tailored Account-Based Marketing (ABM) strategies that converted high-value prospects.Conducted interactive training sessions to improve the strategic use of YouGov tools and data across teams.