Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV)Planned and executed marketing campaigns across SMS, WhatsApp, and other channels using MoEngage.

• Assisted in the test implementation of a QR code system at retail outlets to capture customer feedback•Contributed to the team's efforts in revamping the field data collection activity.• Introduced strategic alliances to enhance the scalability of data collection efforts, expanding the project's reach and impact.

•Developed and executed Out-of-Home (OOH) advertising campaigns in adherence to IRDAI regulations by coordinating with external agencies. • Communicated brand messaging and product information to diverse stakeholders (new agents, existing clients, etc.) through targeted email, WhatsApp, and referral programs, ensuring alignment with brand positioning and target audience needs. Commerce. • Cultivated and maintained relationships with key stakeholders, including agency partners, vendors, and internal teams, to drive successful campaign execution.• Analyzed channel performance and partnered with the marketing team to optimize the partner channel, resulting in improved performance