I created Innosense LLC to own and operate a chain of children's haircut stores in WA state. Cookie Cutters Renton opened in 2018, and is currently in the top 15 of 100+ stores across the USA. Cookie Cutters Puyallup opened in July 2024, and is currently one of the highest grossing new locations within the franchise system. As Owner and CEO, I am responsible for all up strategy, customer acquisition, operational efficiency and the all up PnL.

- Created the Microsoft Alliance from scratch for Datto. Negotiated best-in-portfolio deal for Azure, generated over $1.6M for value in Datto through various marketing, channel and sales engagements.- Created MSP-specific Azure channel play with Microsoft USA, which created the framework for Microsoft's MSP program for FY23.- Transformed Datto's integration partner program, reduced Opex by 75% by improving tools being used, redefining processes to be more efficient, identifying tasks / initiatives to be deprecated, etc.- Built high-value integrations to Datto products by enlisting resources, support and thought leadership from Microsoft.- Delivered immediate value to high profile MSPs, through packing and delivery of resources, funding and programs from Datto, tech ecosystem partners and alliances.

• Helped achieve multiple “Microsoft Partner of The Year” awards through focused execution on alliances and co-sell with Microsoft field.• Achieved partner sales targets, including creating a strong co-sell pipeline with the Microsoft West Coast team.• Created Channel strategy and marketing plan for the company, oversaw creation and execution of marketing collateral and campaigns.• Created unique “top-of-funnel” channel compensation plan for Partner Sales team.• Helped accelerate Icertis sales cycle through Microsoft investments, customer introductions and joint solutioning.• Opened Canada as a territory for Icertis, including first ever joint co-sell win that set the pace for rapid territory expansion.

Concur is the market leader in spend management, helping companies get complete line of sight into their spend and reducing expenses by 10%. The Concur Solution Provider program is designed to increase Concur penetration in SMB. My responsibilities included achieving partner revenue targets nationally across the USA, by managing a team of 7 Channel Managers and over 400 partners. • Delivered 75% growth in USA SMB channel revenue (highest growth of any partner program at Concur) in year 1.• Recruit and Activate targeted partners to Concur’s channel program from defined ecosystems.• Attain channel sales targets by enabling partner sales, marketing and executive teams on Concur technology.• Drive cross company initiatives to deliver training, marketing and resources to partners.

As the Business Development lead for the Microsoft relationship, I elevated Smartsheet to Managed P1 ISV for Microsoft’s developer division (highest tier in program) in under 9 months from ground zero, through strategic prioritization and alignment of goals across both companies.• Worked across the company to deliver award winning integrations (Outlook, PowerBI, Office 365, Skype), winning the best O365 App award • Increased executive visibility and mindshare within Microsoft, elevating Smartsheet to P1 ISV status and being featured in WPC and BUILD keynotes.• Built sales relationships with Microsoft field teams, laid foundation for joint account planning.

Windows is under tremendous competitive pressure, both from consumer as well as commercial channels. Due to trends like BYOD, consumerization of IT and growth of mobile devices in the enterprise, Windows is now the challenger as opposed to the incumbent. The future success of Windows depends on Microsoft’s ability to win over, recruit, ready and co-market with it’s solution partners.Responsibilities and Achievements:1) Drove Windows licensing revenue and achieve global deployment metrics for Enterprise through Solution Partners through the $40M Windows Accelerate campaign a) Designed and executed a global campaign to deliver over 3000 partner engagements b) Exceed revenue targets by 5% and deployment targets by 2% c) Improved operational efficiency of campaign by over 20% with new tools2) Enabled the Solutions Partner Channel to drive sales and deployments of Windows in Enterprise a) Increased the number of Gold partners in the channel by 2% inspite of competitive challenges b) Improved channel quality by an average of 45% across all metrics c) Increased channel readiness and execution through innovative new training and marketing tools3) Drove adoption of Windows 8 and win with tablets in Enterprise a) Created and delivered a custom Go-To-Market programs to drive strategic Windows 8 tablet deployments b) Helped partners increase sales pipelines in 4 strategic geographies

Desktop Virtualization (DV) solutions enable IT to separate out the individual layers of the desktop, so that each layer can be managed independently of the others, thereby lowering TCO, improving management and provide greater flexibility for their users. Although Microsoft lagged behind VMWare and Citrix in terms of mindshare and marketshare for Desktop Virtualization and Virtual Desktop Infrastructure (VDI), the team was tasked with the goal of ensuring Microsoft position as a market leader.Responsibilities and Achievements:1) Created and executed the strategy to gain marketshare with Microsoft’s VDI technology, which was far from competitive in 2008-2010.a) Effectively disrupted the DV market through a holistic end-to-end marketing plan for desktop virtualization and VDI, that spanned cross functional teams within Microsoft (Windows, Server, Office, product planning and engineering).b) Led the v-team that would eventually ensure that Microsoft grew from “Challenger” to “Leader” in the Gartner Magic Quadrant.c) Ensured that Windows and Server engineering teams delivered market leading Desktop Virtualization technology in Windows 8 (like Client Hyper-V and VDI), enabling Microsoft to gain even more marketshare ad mindshare.2) Ensured continuation of Software Assurance value by bringing Windows Thin PC (WinTPC) from concept to market in 2011a) Brought Windows Thin PC from a mere concept to a fully available product in 8 months within budget, with over 17,000 downloads of product at launch (7x times the next comparable product)b) Windows Thin PC helped grow Microsoft’s software assurance business by 5% in the year of launch3) Created Monetization strategy for Desktop Virtualizationa) Created the Windows Virtual Desktop Access (VDA) license that increased virtualization revenue by 3x.b) Built a business TCO model for Microsoft VDI, that helped out field and partners become trusted advisors to customers on VDI.

Tech Mahindra (now Mahindra-Satyam) is a leader in the Software Solutions and Services space, with a key focus on the telecommunications industry. With over 23,000 employees working services telecom operators across the globe in the areas of OSS/BSS in 2008, network management and design, security, etc, TechM has careved a niche for itself in the telecom services industry. Responsibilities and Achievements:1) Increased business for TechM in the Pacific Northwest, and work in the areas of business development, channel and partner management and overall Alliance Management for Microsoft.a) Grew revenue for my region by 200% YoY since 2006. Achieved an exceedingly aggressive growth target of 100% in year 2. Exceeded revenue quota for my region in year 3 by 30%b) Established Tech Mahindra as a managed partner within Microsoft. Joined the MPN as a gold certified partner for the Comms Sector. Helped generate and execute on a global PSP.c) Drove the creation of a dedicated Microsoft practice group within the company. Convinced SLT to invest in the Microsoft partnership, capability development and resource staffing.2) Helped develop business clients in the MEA region, as well as support the local sales teams with pre-sales activities.a) Won 4 new accounts in 1 year across MEAb) Opened up 4 new territories in Africa with a sales pipeline of over 10 opportunitiesc) Delivered on revenue targets and pipeline targets for the region.

MBT is a leader in the Software Solutions and Services space, with a key focus on the telecommunications industry. Formed as a joint venture between Mahindra and Mahindra, and British Telecom, MBT has tremendous expertise in the telecom software and solutions space. As part of the development team working for British Telecom as a client, I performed the following roles:• Onsite Coordinator and Client relationship manager for development team (British Telecom, UK)• Team Lead for OSS Switch Manager module (British Telecom, UK)• Software Engineer for OSS Switch Manager module (British Telecom, UK)