Barbera is a SaaS platform that enhances customer experience and boosts retention for salons.- Designed the entire web and mobile applications, driving the product strategy, and leading the development process to successfully ship the very first build within a span of two months. - Shipped 30+ major features, owning documents, designs, analytics and success.- Executed core platform innovation, including Barbera Retention Engine and Performance Analytics tool, driving a 50% increase in returning customer revenue for salons within 3 months.- Optimized onboarding flow, resulting in a 60% conversion rate and quick understanding of core product value proposition.- Introduced platform currency. Leveraging it for secondary revenue (20% ARPU contribution), and integrating it into the referral program that attracted almost every second user to the platform.

- Conducted in-depth market analysis and competitive research with 20+ products, identifying untapped opportunities and positioning the platform as a market leader.- Supervised the process of validating insights with 6,500+ salons across 70 cities in India, driving impactful improvements in customer experience and retention strategies.- Designed and built No-code MVP, tested with 10+ businesses, automating 50% of manual salon data operations, driving efficiency and laying the groundwork for a scalable full-stack product.

Formulated strategies based on thorough market research, providing insights into the competitive landscape to support decision-making.