With over two decades of experience in international trade, I have dedicated my career to bridging markets and innovating the sourcing process.At Sourceport, our team simplifies global trade by facilitating access for small Indian businesses to the international arena, leveraging technology and fostering collaboration.As Director of Business Development at Madal Bal Holding AG's India Office, I honed my expertise in sourcing and logistics, expanding the European market reach for numerous Indian products. My experience spans collaborations with buyers from diverse geographies, including Canada, New Zealand, Australia, Russia, Eastern Europe, Western Europe, Central America, and the UAE.My entrepreneurial journey began early. After high school in 2002-03, I worked at a chain of trend stores in Vienna, which led me to start sourcing products from India for European stores upon my return.Notable achievements include:Building the world's largest incense stick in New York in 2013 for a Guinness World Record holder.Developing a beverage from local superfruits like Amla and Kokum, with the technology later acquired by a major Indian FMCG company.My passion for exploration has taken me across India and overseas, with most of my learning acquired through hands-on experiences. Driven by the desire to make a positive impact and drive change, I am now focused on building Sourceport, a digital platform poised to catalyze Indian exports and enhance the ease of international sourcing.
