Head - Projects, Office of Deputy MD

Tracking and monitoring of industry trends to develop inputs for executive decision making, while working closely with managers. Best practices to develop relationships with external parties & vendors. Communicate and coordinate multiple projects and initiate and facilitate strategic discussions. Monitor performance of initiatives , progress of projects, Business planning including new business plans.Ensure compliance issues are understood and taken care of & driving profitability for the organisation through strategic tie-ups, customer engagement, activation & usage programs. Heading the strategic initiatives team & Identifying alternate revenue channels, launching & ensuring successful implementation.

We help assess a brand’s business, value, and performanceand help identify the opportunities. Our work in Brand Research looks at brands across a variety of measures and tools in order to lay solid foundations to gain new insights and new solutions. We use global benchmarking and best practices studies; secondary research, extensive client interaction sessions and a thorough comprehension of market analyses, customer segmentation and trends to put together all inputs required for executing our branding exercise.We leverage a future focus to look at emerging trends, the brand and its category beyond tomorrow, and work with the client towards innovative ideation that result in new areas of opportunity.We set high standards of excellence and focus on building brands of the future that consider both the current and future landscape, and are committed to ensuring that all strategy results in actionable, practical solutions that fuel design environments, digital experiences and activation. We work towards putting in place a strategic roadmap for the brandthat gives direction to how the brand shapes up.

Managing the retail, Tele and Branch sales channels of SBI Cards accross Central India covering MP, CG and parts of Maharashtra with the support of 5 Area Sales Managers, 6 Branch Managers and a field force of over a 100. Resposible for sales, cost management, managing relationships at SBI and with channel partners.

Managed the retail and tele sales channels in New delhi. Instrumental in starting up the biggest out bound calling setup for selling cards, cross sell activities and centralized application processing centre for Delhi region.

Managed a tele calling setup of 60 Telecallers handled by 6 qualified team leaders.Responsible for the Acquisition of new customers, sourcing quality and cost of acquisition.Responsible for Sales force recruitment & training. Drive cross-sell products.Manage relationship with HDFC Bank branches for sourcing CASA customersCoordinating with Services & customer care for all customer related issues.

Manage a team of 10 Sales Executives for acquisition of new customers for International, Gold and Manhattan Card.Initiated many pre-embossed cards deal with corporates.

Building the HNI Category clients of American Express Bank through fresh acquisitions of US $ Corporate and Charge card accounts (average fees per card US$150, INR 4600/- for GoldCC respectively).Responsible for annual fees payment and renewals of every account generated.Responsible for instant activation, and regular spends on the account.