User Acquisition and Retention- Performance Marketing- CRM Campaigns - Loyalty & Repeats- Funnel Improvements

•𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧: Directed a dynamic marketing team, focusing on B2B and SaaS strategies. Built and executed comprehensive marketing plans, aligning with organizational goals to foster business growth and innovation.•𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Drove a 2X increase in marketing qualified leads (MQLs) through effective team management and strategic initiatives. This led to a substantial improvement in revenue and market positioning.•𝐒𝐚𝐥𝐞𝐬-𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐂𝐑𝐌 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Enhanced conversion rates by developing a synergistic relationship between the marketing and sales teams, and integrating marketing campaigns with CRM systems. Achieved a measurable increase in customer engagement and retention.•𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐯𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭: Conceptualized and led the brand's digital transformation, including a complete overhaul of the company website. This initiative significantly improved online presence and user experience.

D2C for Personalised Products with one-of-a-kind experience.Founded in late 2020 we're India's youngest D2C trademarked brand which has already created a buzz in the market. So far, We have overgrown by acquiring more than 14,000+ direct customers, and over 3 Cr in revenue in the 1st year of operations.Customer Journey Demo: https://bit.ly/37viLrm

Key Roles and Responsibilities:Two-fold role with a combination of Account Management and CustomerAnalytics1. Digital Marketing Expert-Understanding customer marketing objectives and devising a digital campaignstrategy encompassing branding, engagement, and performance marketing.-Supervising planning and execution of task roadmap in the team.-Managing annual ad spends of 50+ Cr across clients.-Working closely with the Business Development team in building a sales pitchto fetch new clients, along with performance metric projections for top eCommerce players in the country; share weekly/monthly plans and audits forthe same.-Understand and stay current on industry trends, competitive landscape, andinternal product development efforts.-Supporting recruitment in business operations through training andmentorship.-Leveraging in-house business tools for success in performance metrics.2. Customer Analytics-Leading the problem formulation part of digital marketing campaigns fromthe point of view of analytics -Leveraging the existing data, and build storiesaround user behavior, customer journey, Market Basket Analysis, attributionmodeling, Channel Effectiveness, 360-degree customer view, and others.-Using Analytical expertise in Data cleaning, running statistical models andpresenting the insights on visualization platforms such as Tableau, Power BIand Amazon Quicksight etc

Insights generation from Data - Advanced Excel and modelling. This role has helped me develop Analytical Skills for running Digital First Businesses.

Key Roles and Responsibilities:- Managed Social Media campaign spends of up to 10 Cr per month for key brands in BFSI, e-Commerceand OTT while ensuring all the relevant KPIs are met.- Identified and developed strategic opportunities for clients to meet their business needs, improving revenue & ROI.- In charge of daily operations on accounts managing end to end communication with both internal andexternal stakeholders.- Increased team efficiency by identifying tech automation opportunities.- Worked on the creation and analysis of data using Advanced Excel tools and communicated insights to the client on regular basis.- Expertise in working on performance insights and analytics tools like AppsFlyer etc.