Customer Development Executive
Current• Responsible for achieving 100% Supers (DXB) accounts annual sales target by segment.• Ensured activation of central activity briefs for chocolate and developing categories in stores.• Managed CPT budgets by comparing and analyzing actual results Vs plan and forecast.• Developed Confectionery & Pet Care category through Category Management implementation.• Responsible for best in class displays and monitor speed of execution.• Planning and aligning annual consumer promotions with key customer activity calendar.• Develop and measure monthly growth drivers.• Ensure 100% execution of monthly activities.• Ensured immediate listings and product details updates of NPI’s launches.• Weekly planning stock replenishment orders for Nesto, Safeer, Choithrams & AL Maya Hypermarkets & Supermarkets.• Presented monthly / quarterly sales performance business reviews to key customers.• Ensured 100% payment collection and monthly reconciliation from customers.• Negotiated monthly rental central off shelf activity displays.• Supported National Account Manager in annual Road Show preparations.• Supported NAM & DCD BDM by providing sales performance reviews, market trends, co pack volume forecast and competitor NPI’s.• Overlooking non quality cost (freshness returns) below plan.• Facilitated monthly team meetings for performance objectives and organizational updates.• Optimization in operational costs by developing merchandiser journey plans.• Responsible for developing team of 12 merchandisers and one VSR.• Optimized merchandiser journey plan by area. • Managed the functional and behavioral development of 12 merchandisers & 1 VSR.