Nikhil Kaul Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Pleasanton, Ca, Us

I lead several customer engagements at Veeva Crossix. In my role, I’m responsible for helping healthcare marketers plan, execute and measure their marketing investments with confidence. I also work with colleagues internally to develop strategies that will lead to growth and commercial success, including a go-to-market plan, identifying early adopters, and maintaining regular dialogue with key/strategic clients to inform strategies.

Pleasanton, Ca, Us

Crossix delivers hard-to-come-by insights that enable healthcare marketers to plan, measure, and optimize their marketing campaigns with confidence. Using proprietary technology and network of health and non-health data, our analyses pinpoint the tactics, programs, and channels that improve business outcome and enable better healthcare communications. And we do it all while protecting consumer privacy.Crossix Solutions was acquired by Veeva Systems in September, 2019.

Columbia, Md, Us

Focused on supporting innovation and client adoption of Merkle’s M1 People-Based Marketing Platform to propel clients to become People-Based Marketers. Work with client teams across the Dentsu Aegis Network (DAN) and at Merkle to help design cross-functional and industry-best-practice marketing solutions. Represent Merkle in client interactions across existing and new business efforts and deliver actionable paths of adoption for a client to M1 by way of data, marketing platform, and analytics strategy.

Columbia, Md, Us

Consulted on and developed CRM programs for strategic Merkle clients in the Financial Services vertical. Responsible for designing and managing large-scale programs dealing with future and current customers. Managed complex infrastructure migrations (to cloud based), upgrade to advanced tools and development of predictive models that powered marketing efforts across multiple channels.

Columbia, Md, Us

Increased focus on consulting and solution development in this role, while supervising delivery and a team of analysts. Managed projects that required integration of traditional and digital applications at scale while accomplishing clients enterprise objectives. Continued to grow a position of trust with internal stakeholders, clients and strategic partners.

Columbia, Md, Us

As a manager, I had increased ownership of client engagement and talent development. I had direct contact with clients and worked with a high degree of independence. I managed initiatives that required integration across multiple capabilities such as technology and data. Tasks included developing, executing and managing the analytic roadmap for cross-channel marketing for multiple lines of business. In addition to client responsibilities, I provided direction to junior analysts on my team on all aspects of client deliverables and as well as their career development at Merkle.

Columbia, Md, Us

As a lead analyst, I lead a key portion of each client project. I had direct contact with clients and worked with a high degree of independence. Tasks included identifying priority issues, forming hypothesis, planning and conducting analyses, developing conclusions and recommendations, and helping implement change.

New York, Ny, Us

Developed a first of its kind study to measure perceptions of talent at agencies in Chicago. Analyzed qualitative and quantitative metrics using regression models to optimize communication strategies. And, designed a dynamic dashboard in Excel that allows users to compare and contrast key metrics.

New York, Ny, Us

Devised communication strategies to increase earned-brand presence across all media (Print, Television, Internet and Radio) and effectively deliver corporate messages to all stakeholders (customers, employees, shareholders, media and government agencies)

Noida, Uttar Pradesh, In

Focused on developing strategy to gain market share in an industry dominated by an established player. Performed ongoing monitoring of listeners, including analyzing performance against competition. Crafted alliances, to partner with other brands to maximize impact of promotions through joint efforts.

Mumbai, Maharashtra, In

Received training in planning and executing events. Participated in brainstorming sessions with executives and shadowed senior managers on client meetings. Supervised agencies at events, ensuring timely execution of proposed plan.

Master Of Science - Ms, Integrated Marketing Communications

Master Of Science - Ms, Media Management

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General