• Providing campaign & event budget optimization through ROMI, MTA (Multi touch attribution model) & MMM (Market mix modelling) techniques• Leading the Digital & Media team to identify new opportunities and product uptakes• Product page & funnel optimization• Managed end-to-end process for digital media and clickstream; came up with multiple qlik sense dashboard to support Digital & marketing teams• Digital performance analysis to executive leadership, sharing actionable insights and recommendations, informing customer personalization efforts. • Measure the effectiveness of marketing activities, including a mixture of digital and offline tactics. Delivering optimization and strategy recommendations to senior leadership and campaign stakeholders, leveraging traditional reporting, qualitative data, and modelling.

• Collaborating with Retail & Corporate business for identifying cross LoB opportunities• Working closely with multiple teams to perform routine and ad-hoc analysis, providing specific direction on output and prioritization to ensure timeliness and quality of work before delivering to onshore stakeholders.• Digital performance analysis to executive leadership, sharing actionable insights and recommendations, informing customer personalization efforts.

- Provide deep‐dive analysis of HSBC using a variety of tools, which capture online and offline customer activities, summarizing and presenting to business stakeholders.- Media performance analysis to executive leadership, sharing actionable insights and recommendations, informing customer personalization efforts.- Measure the effectiveness of marketing activities, including a mixture of digital and offline tactics. Delivering optimization and strategy recommendations to senior leadership and campaign stakeholders, leveraging traditional reporting, qualitative data and modeling.- Working closely with multiple teams to perform routine and ad-hoc analysis, providing specific direction on output and prioritization to ensure timeliness and quality of work before delivering to onshore stakeholders.

- Provide deep‐dive analysis of CDW.com using a variety of tools, which capture online and offline customer activities, summarizing and presenting to business stakeholders.- Establish KPI’s and create dashboards for key content areas of CDW.com, delivering analysis and recommendations to business stakeholders and cross functional product teams.- Deliver timely training and best practices around tools and analytics methodologies to a variety of CDW and external agency stakeholders.- Lead reporting of ecommerce performance to executive leadership, sharing actionable insights and recommendations, informing customer personalization efforts.- Measure the effectiveness of marketing activities, including a mixture of digital and offline tactics. Delivering optimization and strategy recommendations to senior leadership and campaign stakeholders, leveraging traditional reporting, qualitative data and modeling.- Work closely with a team of offshore analysts to perform routine and ad-hoc analysis, providing specific direction on output and prioritization to ensure timeliness and quality of work before delivering to onshore stakeholders.

- Identify trends and insights, optimize spend and performance based on the insightsUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate- Assisting with paid media including liaising with digital advertising agencies;Brainstorm, Plan and execute all web, SEO/SEM, marketing database, email/SMS, social media engagement, display advertising/brand awareness campaigns & creative growth strategies- Design, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); Plan, execute, and measure experiments and conversion tests

Adobe Analytics, Coremetrics, Google Analytics, SQL Server, Tableau

Core Metrics, Google Analytics, Radian 6, SQL, Tableau & Tagman

Google Analytics, Visitor Intelligence, Site Auditing, Dashboard creation, Actionable Insights

Finacle Web Marketing, Enterprise Analytics, Web Analytics, Marketing, Visitor Intelligence, Optimization

Web Trends,Google Analytic, Omniture, Social Media Analysis.

Cyber CampusDescription: The objective of this project is to make a virtual classroom through a website. The important features of this are online classroom, forums for discussions, and clarifying doubts with faculty, students corner to get study material, object and subjective online exam, online valuation and feedback mechanism.Front End: ASP.NET,C#Operating System: Windows XPBackend: ORACLE 9i