Client Partnerships Associate
Santa Barbara, California, Us
Developing portfolios of clientele and growing the most efficient marketing channels while mediating the relationship between Advertiser and Online Publishers including SEM, Social blog influencers, Coupon, Loyalty, Content and Large Publications such as CNN, Wirecutter, Buzzfeed, and more. • Leveraging data to create impactful marketing strategies to help advertisers maximize the effectiveness and efficiency of spend by building reports that capture program performance.• Creating multiple Investment Proposals for multiple campaigns for new and existing accountso SEM Campaigns, Social Media Partners, Traditional Affiliates• Analyzing performance data through weekly reports and creating pacing formulas to identify incremental revenue growth opportunities and providing insights and recommendations to clients with strong ROI goals• Mediating the business partnerships between publishers and advertisers to optimize strategy and positive growth; Portfolio including: Traditional Retail, Lead Gen, Software, Healthcare, etc.• Facilitated positive, incremental YoY growth (Revenue, Sales, and User Acquisition) of Advertiser accounts such as Autodesk (+68% YoY), Ancestry (+66% YoY), Microsoft Bing, Columbia Sportswear, Arc’teryx and more• Established multiple Activation Campaigns that increased revenue with non-sale-active partners. • Assisted with flat fee investments that led to positive ROAS growth.
