Regional Integrated and Field Marketing lead for the Asia Pacific regionPipeline Generation:-Develop and execute comprehensive field marketing strategies to generate high-quality leads and fuel pipeline growth across India, South East Asia, and Australia-New Zealand.-Collaborate closely with the sales team to identify target accounts and tailor marketing campaigns accordingly.-Utilize a variety of channels, including events, webinars, content marketing, and digital advertising, to attract and engage potential customers.Full Funnel Marketing:-Oversee the entire customer journey, from lead generation to conversion and post-sales engagement, across the designated regions.-Develop and implement targeted marketing campaigns to nurture leads at each stage of the funnel.-Track and analyze marketing metrics to optimize campaign performance and ROI.Integrated Marketing:-Collaborate with cross-functional teams, including sales, inside sales, product marketing, brand and operations to ensure seamless integration of marketing efforts across the regions.-Develop and execute integrated marketing campaigns that leverage multiple channels to maximize impact.Events:-Plan and execute high-impact events, including conferences, webinars, and trade shows-Manage event budgets, logistics, and staffing to ensure successful execution.-Measure event ROI and identify opportunities for future improvement.

-Planning and executing, integrated demand generation programs for net new logos focused on new customer acquisition, creating new business and pipeline opportunities.-Embed or enhance new customer acquisition initiatives in new or existing activities, and manage regional tracking and reporting of field activities that support new customer acquisition-Support Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events (of all sizes and formats) across a broad segment of customers.-Take on a diverse range of marketing tasks and responsibilities, including campaign management, events, webinars, digital and paid media, content marketing, and pipeline acceleration marketing support-Campaign Execution: Plan, execute, and optimize integrated marketing campaigns across various channels (digital, events, email, etc.) to drive lead acquisition, demand generation and pipeline acceleration.

-Lead overall Middle East + Africa (MEA) marketing - brand awareness, demand generation, and pipeline acceleration for the region-Own the budget, messaging, marketing strategy, channel mix, and campaign execution working closely with the global marketing team and the local sales , SDR, CS and Pre-Sales teams, to increase awareness, drive engagement, generate leads, and support conversion rates.-Drive awareness as well as demand gen with integrated marketing via the content, digital and events for the region-Manage integrated marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.-Continuously improving the local content to increase traffic and improve lead conversions.-Own the field and event marketing program calendars, for own and industry events, managing all aspects of the projects from speakers, audience, agenda to logistics.-Create locally relevant assets to aid with sales and campaigns Achievements:-Pipeline: 333% growth in marketing pipeline and 326% overall over two years-Bookings: 342% growth in bookings with 143 new logos added over two years-Successful launch in new market - 30 new logos added in Saudi Arabia-Brand Search Volumes: 72% increase overall with key contributions from focus markets like UAE, KSA, Egypt-Awarded Rockstar award for new regional initiatives, scaling flagship event series, thematic content and organic social

● Regional marketing head for India responsible for brand awareness, go-to-market, field marketing, demand generation● Own the budget, messaging, marketing strategy, channel mix, and campaign execution by working closely with the local Sales, SDR, CS and Pre-Sales teams, to increase awareness, drive engagement, generate leads, and support conversion rates● Track status, progress and follow up leads with operations and sales / SDR teams making sure that no lead stays unattended or is wrongly disqualified.● Manage events – own as well as third party - right from pre-event till post event● Work closely with the digital, content, social and PR team to provide guidance to run campaigns suitable for the region.● Work closely with the partnerships/ alliances team to create joint marketing plans with partners.● Interface with customer success teams for customer advocacy ( win stories, PR, case studies, speakers etc.) and also aid their efforts in expansion ( churn reduction, renewals, cross-sell and up-sell).

Product Marketing for field service management and customer success management software solutions.-Product messaging and positioning: Develop product positioning and messaging that resonates with customers and creates differentiation in the market-Content Development: Conceptualize and create educational product and solution content for a variety of platforms-Market, customer, and competitive analysis: Be the expert on the customer, the industry trends, and the players in the market-Sales enablement: Communicate value proposition and provide high-value sales tools, training, and collateral-Product and feature adoption: Drive adoption of the product and features amongst the customer base-Evangelism: Serve as a company spokesperson and go-to thought leader for the productAchievements:-Delivered a detailed recorded sales enablement training course for a product offering-Initiated cross-sales plays to pitch product to existing customers-Launched a product specific onboarding email flow for free trial users to reduce churn and convert to paying customers-Advocated the product via external webinars and internal announcements-Optimized copy for paid campaigns - ads and landing pages to improve conversions

Set-up and scaled the entire SaaS marketing function for Dista - MediaAgility's enterprise SaaS location intelligence platform - right from setting up the marketing function from scratch, hiring to scaling up.Responsibilities: -Product messaging: Develop high level messaging for overall platform, solutions and industry use-casesContent strategy: Planning & creating assets including website, product collaterals, customer success stories and more-Marketing Operations: Own the martech stack -web analytics, SEO tools, chatbot, CRM, marketing automation and budget-Inbound Marketing: Laid the foundation with on-page SEO, off-page activities, email and organic social mediaAchievements:-Generated 100k revenue (with 2 in Australia) from 33 marketing sourced leads within 6 months of new website-Drove organic search visibility by ranking in top 2 SERP pages for 17 keywords-Executed first major trade-show participation as well as joint webinar with partner (Liveli)-Won the 'Best Brand Website Design' at Foxglove awards 2020

Set up an end-to-end marketing function for services and products (Website, Social Media, SEO, Demand Gen, Marketing Automation, Content etc.) to drive over 300% growth in web traffic, double in-bound leads, and support a pipeline that delivered a threefold revenue growth in under 4 years.Responsibilities: -Integrated Marketing: Paid media, website relaunch, on-page and off-page SEO, email, events & social media-Product Marketing: Positioning, messaging, sales enablement and go-to-market for SaaS Product Suite-Partner Marketing: Supported the relationship with Microsoft - events, collateral, enablement, portal listings and joint campaigns-Team building: From solo marketer, hired and mentored a team of 6 marketers-Employer Branding: Collaborate with HR for various avenues to elevate company brand for talent acquisition & leadership profilingAchievements:-Launched enterprise SaaS for railroads right from messaging, web presence and go-to-market resulting in 500k pipeline-Awarded ‘Best New Employee 2015’ for successfully launching new brand identity with revamped website and social presence-Bagged ‘Team of the quarter 2018’ for boosting brand presence resulting in free media mentions (Geekwire, Inc42 etc.)

Led field marketing efforts for a SaaS platform in the APAC region including: events, campaigns, localization, sales enablement, partner marketing• Field Marketing: End-to-end event management including sponsorship, planning, execution, messaging, logistics & booth manning for GITEX (Dubai), ProcureCon (Singapore), Future Decoded (Mumbai), Lex Witness events• Employer branding: HR Branding for India geography primarily focusing on outdoor, print and corporate videos

Pre-sales & Business Development:• Bid manager for SAP transformation and support engagements for life-sciences industry• Collaborate with Client Partners and Senior Sales leaders for business development & lead generation• Strategize with cross-functional teams to create appropriate sales pitch, optimized commercial proposition & solution approach via proposalsMarketing:• Competitive Positioning of Cognizant for Analyst relations (Gartner) & events (Sapphire) etc. • Preparation of marketing collaterals viz. fliers, white-papers, case-studies, mailer campaigns• Collaborate with Corp Marketing team for executing various campaigns• Monitor & Update Practice specific sections for Corporate website, newsletters & client-facing communicationBusiness Analysis:• Assisting the account / delivery managers in revenue forecasting, profitability analysis/ improvement• Perform Prospect Research & Analysis to identify key service offerings & create go-to-market strategyAchievements:• Helped secure 15 new projects & generate around $30mn revenue over 3 years for Cognizant• Led marketing collateral development for pre-configured SAP solutions for pharma industry• Executed a direct mailer marketing campaign for focused target group securing 6 new hot prospects

Responsibilities:• Responsible for promoting ‘NIIT Techno-commerce’ in entire East Zone comprising three regions• Providing support to the Sales Team in their efforts of meeting the brands market share• Preparation of collaterals like ads, brochures, fliers etc. for new campaigns, events and offers• Implemented new customer connect initiative to improve consumer experience & retention• Identifying engagement opportunities with new clients for recruiting customersAchievements:• Successful launch of product in Hyderabad region with 140% increase in sales• Spearheaded revival of nascent product in Kolkata & East Zone with 24% & 35% growth in sales respectively• Delivered seminars to MBA/Commerce audience leading to increased brand awareness & sales

Responsibilities:• Responsible for devising positioning /messaging, research & new product launch• Act as Product Champion for Conceptualizing, design and launch of Bank Exam Coaching Business, a first time initiative pan-India• Directing & managing advertising, digital, creative, media, print & research agencies Achievements:• Spearheaded new project including B-plan preparation, Market/Consumer Research, Competition analysis, Concept-designing, Market entry strategy, Sales Training & Marketing Plans• Exceeded target by 25% in pilot launch in 5 cities via sales support & ATL/BTL marketing, SEO, Google Ads and social media

Responsibilities & Achievements:• Facilitated events for NIIT's e-Guru solutions for schools in 4 cities generating 300+ leads• Set up an inside sales team for handling inbound/outbound tele-calls and emails• Led website development along with SEO for proprietary N-Guru suite of learning solutions

Worked in Investment Banking/Corporate Finance Team.•Identified 10 targets with an imminent divestment plan. Analysed company dynamics and presented a critical evaluation of each•Prepared Teasers, Info Memos, Investor Presentations and Target/Buyer maps for 9 live deals in pipeline for the Financial advisory services and M&A team•Delivered a sector update on Oil Marketing & Refining sector for ING Corporate Finance

1. Corporate Involvement programme(CIP)- -Developed and delivered a business pitch to improve visibility by on boarding corporate partners like Suzlon, SAIL, ACC, ABB, Vedanta, Asian paints -Researched and developed a database of CSR wings of local corporates, to garner sponsorship & support for the NGO2. Eco-tourism venture proposition – Ideation, opportunity assessment and preparation of a strategic marketing plan for providing focussed offerings to 5 identified target groups

-Worked on IBM Mainframes technology- JCL,COBOL,CICS, DB2-Development and support of Mainframe applications of credit card transactions for American Express

Design of Rear Axle test rig for earth moving equipment