Supply Chain, Logistics, Solutions provider using Oracle and Salesforce platforms

Performance Marketing Leader Proven track record of success in helping prospects navigate their digital transformation through predictability and personalization. Expertise in digital and brand marketing for a leader in Ed-Tech Domain (Cyber Security Training). Built a top-of-funnel demand generation pipeline through buyer journey mapping, achieving high ROAS & optimized CAC. Optimized digital channels including email marketing, landing page A/B and multivariate testing, and digital UX creative/content. Led US-focused demand generation using ZoomInfo and global-focused performance marketing efforts with a focus on MQLs and SQLs.Digital Engagement & Performance Optimized, tracked, and monitored the performance of all digital assets (website, mobile app, onboarding journey) in terms of UX UI, traffic quality, engagement, search engine visibility, and ROI. Designed and developed seamless digital onboarding journeys for website visitors to achieve 100% DIY processes or with very limited manual assistance given to prospects to complete their onboarding journey. • Designed and implemented operational processes, systems, and initiatives that drive efficiency, productivity, and cost-effectiveness.• Collaborated with senior management to define and refine department level objectives, key performance indicators (KPIs), and performance targets.• Conducted periodic analysis of operational workflows and identify areas for improvement and optimization.• Successful deployment of projects by maintaining strong relationships with key stakeholders of various support teams, including department heads, to ensure alignment and collaboration in achieving operational objectives.• Implemented performance metrics and monitoring systems to evaluate operational performance, identify trends, and drive continuous improvement.• Upheld the culture of innovation and continuous improvement in my team by encouraging creative thinking and proposing new ideas to enhance productivity.

I was able to generate multiple new clients during this tenure with an average of 1-3 year business cycle.• Own, enhance and create the strategy and execution for all current and proposed external company web properties/sites, with oversight of web development/refresh, optimization and contentSet cross-channel digital marketing strategies, including website, search engine marketing, email, social media, and blogs, working with demand generation teammates• Develop SEO/SEM strategy and accompanying content strategy, Manage one in-house SEO specialist and relationships with third party web development and digital teams• Organize online presence, including local listings, Understand online audience engagement patterns and develop plan for customized, personalized content delivery, Oversee website maintenance, hosting relationship and security• Participated in an integral role of increasing business revenues by over $2.2 Million.• Averaged 10-20 outside cold calls daily, 30+ phone calls to produce 3-5 pre-qualified appointments per week.• Successfully negotiated pricing contracts with new and potential clientele that was fair and equitable for both businesses• Collaborated with all business owners and hiring managers to determine specific criteria and hiring processes to ensure recruitment efforts coincided with company hiring practices.• Assisted management with establishing process improvements that result in increased productivity and customer satisfaction, Performs project management on large scale projects. • Developed project plans as needed while maintaining strict adherence to project schedules and timelines and prioritizes multiple tasks and projects efficiently.

I am responsible to orchestrate digital marketing operations for principal brand ESDS and all its business ancillaries globally in India, USA and UK. Primarily Marketing the Public Cloud, Private Cloud, Hyper Converged Technology, DCIM, SIEM, cloud managed services to global audience. Liaising relationships with OEM’s is utmost important in order to receive marketing solutions support.MAJOR ACCOMPLISHMENTS:● Lead an international team of software solution architects, product development, content, and sales teams to create compelling marketing communication driving sales funnel paths for different personas.● Sell and engage clients in the development of application and deployment strategies related to software, Responsible for the hiring, development, and success of Data Center Solutions team members around the world.● Enhance all elements of ROI, demonstration, technical presentations, proposal formats, reporting, and sales process for each element under their control, Institute key metrics for customer use to maintain/expand realized benefits.● Experience selling current ERP, CMS and customized software products in market must have a proven methodology for Business Intelligence and Analytics implementation and return on investment, Experience in planning or implementing lean material handling processes in manufacturing or distribution operations● Comfortable and experienced in product presentation and demonstration roles.● Integrate marketing campaign data with the customer records and design marketing artifacts around solutions which is not limited to Solution Briefs, Podcasts, White Papers, Case Studies, Videos, Knowledge Base articles etc.

Develop and implement strategic & tactical marketing plans for introduction of business into new geographic area and/or established areas. Ensure that opportunities are accurately entered & managed within the company’s ECRM management system to drive sales. Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. Develop and maintain relationships with internal customers related & associated with products/applications & services. Prioritizes product development opportunities to maximize market share, sales, and profits. Develop Competitive Landscape across all Geo-markets. Identify opportunities for technology introduction/new technology development.MAJOR ACCOMPLISHMENTS:• Growing and maintaining relationships with key customers within the specific customer organization to increase mindshare/ awareness/ market share in regard to the Holidays Business Portfolio.• Actively managing & supporting the partner through all stages of the sales cycle including sales planning, delivery of sales programs/incentives to promote awareness and stimulate demand for Purple Holidays.• Structuring the commercial relationship with Partners (quarterly executive meetings, monthly business meetings, weekly sales calls).• Analyzing and proposing new business and partnership opportunities in line with the strategy and direction set by Sales management. Demonstrated key account management experience with a track record of consistent sales quota over-achievement.• Initiated Customer Loyalty campaigns increasing repeat customer conversions to up to 30.5% YoY.• Implemented SEO strategy afresh for all Purple brands to increase brand visibility by 12.6% increase in total unique organic users, page views by 21% & avg. time spent by 39%.• Led a team and delivery of over 50% top-line revenues from multi-site eCommerce, online marketing, demand generation and social media activities.

I was responsible for overall Marketing and Branding of Quick Heal & SEQRITE Security Software over the internet. My responsibilities include acquiring new customers with digital media and tie-ups. Marketing activities include social media marketing, Affiliate marketing, e-tailing. Most importantly activity was C-SAT understanding the internet sentiment towards brand Quick Heal & SEQRITE and exposure of brand to existing and emerging markets.MAJOR ACCOMPLISHMENTS:● Quick Heal experienced a 1.8 times digit revenue growth consistently 2 years in a row. Managing marketing campaign for Quick Heal & Seqrite product via Media Marketing Campaign providing end-to-end solutions from concept creation to end delivery.● Developed & implemented the SEO, SMM & Online Marketing strategy for Quick Heal master brand and sub-brands Seqrite, Gadget Securance & Fonetastic.● Deployed e-commerce across Quick Heal retail products by on boarding of over 50+ new online resellers and established business associations with e-commerce giants Amazon & Snap Deal.● Partnering with Seqrite teams to develop regional Marketing activities, programs, incentives, product updates and customer promotions and at the same time working within budget requirements.● Continuously optimized campaign spends based on trends & insights leading to increase in online sales by 33% YoY.● Optimized the SEO strategy for QH leading to 7.2% increase in total unique organic users, page views by 23% & avg. time spent by 19%.● Conceptualized & executed sales promotion campaigns like Gaadi Jeeto, Super Monsoon offer, Winter Carnival & Summer Bonanza offer to drive sales during non-peak online sales months.● Launched Fonetastic app campaign on Google Play resulting in 100,000+ downloads over 3 months. Successfully deployed email marketing campaign and acquired 50K+ subscribers.● Deployed online customer retention campaign via SEM and Email Marketing which accounted for 28% of online revenue.

● Manage solutions-led growth programs, assess performance, pivot and evolve programs based on observed data to improve programs efficacy and performance● Work with regional and SIS management to develop global network of technical sales specialists● Assist Global Account Manager in developing regional account relationships to drive sales in the customer organizational model● Work with corporate and business resources to develop and execute plans for inorganic growth● Provide focus in the development of capabilities, including recruiting, investment decisions, pricing, and coaching others in professional development● Develops the practice’s capabilities in terms of demand creation, service delivery and resource management within assigned geography● Business Development working in conjunction with the local export sales office

● Strategic business consultant for a growing number of high volume stores, providing direction to franchise owners/operators on how to ignite sales growth. Propose and execute strategic plans to increase revenue with emphasis on grassroots marketing and merchandising tactics using social media, website, email, and events to influence B2B and consumer buying behaviors.● Increased outside sales by 71% within 3 months and over 100% within 6 months; launched aggressive sales and marketing campaign throughout surrounding business community that raised awareness of company's catering options.● Improved order accuracy 75% after formulating a standardized questionnaire to collect complete and accurate ordering information from customers. Checklist was adopted by corporate and rolled out to 180 stores.● Advanced P&L by 2% for business unit and achieved #2 ranking as most profitable store chain-wide after conducting top-down business review that entailed cost cutting measures, managing waste, enhancing efficiencies, upgrading staff hiring / training, and implementing best practices.● Overcame negative economic climate to achieve inside sales increase of 6% combined with 78% jump in outside sales through incentives offered via social media that drove store traffic up 4% and boosted average check size by 3%.

Clarion Technologies is a Pune based software company which is into web technologies and servers several domains from eCommerce, finance, medical and several others. They have a leveraging over ten years of experience.Responsibilities:In charge of business development and strategizing marketing and promotional activities for eCommerce Services for the U.S. This encompasses understanding the position of prospective clients, their current business standing and requirements and trying to figure out their area of challenges, following up with generating awareness of the eCommerce related services and products in the market space.