Heading marketing for Airtel’s SMB segment, driving revenue across all business lines, including Cloud, IoT, Connectivity, and CPaaS.

Leading marketing and digital sales of Airtel’s connectivity category. Responsible for generating 20% sales via digital sales channels, cross-sell/ upsell programs, performance marketing and other online channels.

- Brand & communications for high-value “Airtel Black” convergence program. - Brand initiatives of devices & apps brands, managing DTH, Fiber & OTT app categories.- Growth marketing for Airtel’s retail set-up- Alliances with content & tech partners like Netflix, Amazon & Google

- Led performance marketing for Airtel B2C product portfolio – Mobility, DTH & Fiber- Managed social intelligence & advocacy operations with more than 60,000 monthly conversations

- Front ended all digital interventions and strategy design for multiple digital-first campaigns- Led a team of 4 as the planning and strategy lead for key accounts like Dabur, British Airways- Worked across a robust channel mix – e-commerce, social media, display, SEM/ SEO & video marketing- Successfully developed and trained an in-house digital marketing team of 10

- Led online marketing across multiple categories - Smartphones, TV, Headphones & Camera- Worked with Amazon, Flipkart, Paytm and Sony.com to drive the product marketing and sales- Set up e-commerce practice & drove revenue contribution from marketplaces to 10% in a couple of years- Successfully launched Sony’s Global Digital Transformation Program in India, working with global teams.- Conceptualized, developed, and management of Sony’s content IP – The Alpha Community, awarded with APAC Excellence Award and Gold Stevie Award

- Led digital strategy and planning as the account lead for Sony India- Worked for the Sony account across multiple portfolios (Xperia, BRAVIA, VAIO, Cyber-shot, Alpha)- Led a team of executives and executed full-funnel social media campaigns- Part of teams working on top accounts IBM, Yahoo, Akamai, Ansys & Hay Group

- Partnered with Parle to complete a market analytics research project - Analysed the market potential of Parle Agro products in the institutional segment- Used primary research methodologies along with live work floor research to provide actionable insights into how the company to impact their share of market and revenue in this segment