The idea is to enhance the end-customer experience in the service industry. Through our insights, we realized that enabling professionals is key to helping them be more productive in managing and growing their professional relationships.

• Collaborated with the PM and developer to design a dashboard MVP for managers, optimized operations with real-time insights, and led to a 20% increase in the accuracy of purchase orders.• Reduced checkout abandonment rate by 3.9% by crafting mobile-first responsive checkout flow through leveraging user insights from interviews, usability testing, and analytics.• Identified opportunity in collaboration with the data analytics team and designed a feature for the product listing page on the mobile app and responsive web.• Created an Interactive Inventory using the existing design system, A/B tested it, and boosted the 17% engagement rate with diverse shipping channels on the web and mobile app. • In collaboration with PO and executives, achieved a 3.4% increase in average order per customer through the design of user flows for Garage's and Dynamite's loyalty programs.• Conducted card sorting sessions involving over 20 participants to refine category listings, and further tested design by conducting user interviews.

• Co-facilitated collaborative workshops with a 25-member owner team, merging user insights and business objectives to craft a comprehensive one-year product direction and roadmap.• Partnered with the project manager and engineer to investigate the root causes of low loan application conversions from the "OJO home listing page" through heuristic evaluation and usability testing.• Revamped the "Pronto" payment mobile application's user flow and features through an iterative design process, harnessing the potential of the design system.• Collaborated with senior CX strategist to conduct interviews and enhance the "Healthcare Advantage" product plan aligned with the internal RBC Healthcare team's projections.

• Designed and developed 5+ responsive web-based applications for small businesses• Led a team of 4 designers to design the mobile application for the e-learning start-up "Reroute," attracting over 2500 users in its initial months.• Achieved a 2x increase in lead generation by redesigning the user flow on Axis Designers' digital channels, by leveraging service design methodologies.• Enhanced user experience for Home’s Me e-com. the platform through consolidated Information architecture and optimized design aligned with business goals.• Collaborated with cross-functional teams to create a B2B web-marketing service platform for Axis Newgen. Using user research and user-centered design principles, achieved 45+ leads in the first month

Initiated an endeavor focused on narrowing the divide between design professionals and students. This initiative recognizes the recurring trend of professionals shifting fields after 2-3 years and seeks to address it by establishing a platform. This platform facilitates the sharing of experiences and knowledge by design professionals, while also enabling one-on-one mentorship opportunities.

• Collaborated with digital and retail experts to design the customer journey for McNroe brand's perfume experiential store, achieving an outstanding NPS score of 8.• Boosted order fulfillment rate by 1.5x through the design of a seamless customer ordering experience and effective notifications for store managers at Flipping Pizza

Xaper is a Startup focused on its precious mission of manufacturing affordable Stationary products. Xaper strength lies in the masses, places where affordability is the critical factor for the success of a product and our aim is to provide accessibility to premium quality design.