• Managing marketing budgets, heading overall marketing activities of the company - all online and offline marketing channels, handling team of 30 people • Increased customer acquisition by three times and reduced cost per acquisition by half • Launched brand campaigns, TV ads, outdoor, digital and print ads to improve brand recall • Set up fully automated 360 degree marketing automation engine with zero human intervention • Preparing and managing monthly, quarterly and annual budgets for the Marketing department• Launched digital account opening DIY product to reduce TAT from 15 days to 30 minutes • Doubled the website traffic in 18 months, set up a conversion optimization team to double the website leads by designing conversion rate optimization experiments • Doubled SEO growth - From 25 keywords (ranking at top 3 positions at Google) to 200 keywords by investing in SEO, link building, content tie ups, rolling out new version of websites • Implemented Lead Square to bring in efficiencies at lead management and salesforce management• Strategic tie ups with Google, Facebook, LinkedIn, Twitter and YouTube for doubling up the growth • Pan India marketing at 500+ branches of Kotak, Investor Summits and Awareness programs• Awarded ‘Star Performer’ in appraisals for exceptional performance

• Lead a team of 30 and headed the key verticals -Lead gen, Website, SEO, SEM, Brand, social media, content, email and Online Reputation Management to drive overall machinery of digital acquisition• TV ad campaigns for launch of Angel BEE (~ 20 Crore) across entertainment and news channels • Improved the monthly client acquisition to 3X, lead volumes to 4X, and online to total customer acquisition % from merely 20% to 70%, which is unmatched to any broking/FS firm• As the brand head of Angel Broking, responsible for the growth in brand awareness, recall, share of voice, positive perception and digital imagery, also for brand campaigns on TV • Brand media planning and campaign execution on TV, print, radio and digital for campaigns• Improved SEO search share from 8th to number 1 position across all BFSI competitors • Headed P&L of marketing budgets of 100 crore an year, ensured ROI and healthy CPA• Awarded as ‘CEO Club: exceptional performer’ and ‘Star Performer’ in annual appraisals

• Lead the growth of ET MediaLabs from a small start-up to one of India’s leading digital agencies – Grown Revenue (6X), profits (3X), employee strength (5X), clientele (7X)• Heading the client servicing team of 80 people by bringing new clients on-board, strategizing their digital strategy, resource allocation, project management and stakeholder management• Conceptualized and lead the digital journey of 30 plus esteemed clients such as OYO, Rocket Internet, Bata, Eicher Group, Celkon Mobiles, Lava, NIIT, Snapdeal, Urban Clap, Zo Rooms and others• Training and grooming of employees along with process standardization• Pitching for new businesses to digital heads, CMOs and CEOs of various companies, bringing them on-board to ET Medialabs and ensuring client delight and 85% retention• Also responsible for hiring and growth of business of ET Media Labs, seeking new partnerships, new business verticals, city expansion, conceptualizing the in-house tools and products• End to end client servicing and running marketing campaigns for 50+ clients

• As a management consultant, worked on varied projects across topics and industries • Responsible for analysing problems, discovering insights, delivering recommendations, and making change happen for clients across various industries • Key Cases that I worked upon as Strategy and Operations consultant – o Johnsons & Johnsons: Competitor benchmarking, operational analysis and management interviews. Suggested methodologies for the cost savings worth 200 Million USDo UK Outdoor Market: Market sizing of digital outdoor advertising market in UK; in terms of key players, respective market shares, revenue by environment and key strategic premium sites o Bouygues Telecom (France): Analysed the French wireless market. Closely assessed the comparative performance and identified the opportunity areas for Bouygues Telecom

• As a strategy consultants provided clients with guidance in various spheres of business, including corporate strategy, business transformation, and digital and innovation capabilities• Key Cases that I worked upon as Strategy and Operations consultant – o Telenor (Norway): Analysis of Norway Telecom sector on various business KPIs. Consulted Telenor on taking stances to the pricing scenarios and opportunities in the Norway marketo Panasonic: Closely worked with the core marketing team of Panasonic smartphones (P31 and P81) to monitor the success of the ambitious launch of their flagship mobile phoneso Worked on IBM social media analytics team to consult clients on their social presence

• Gained expertise on secondary research, analysis of secondary data, insight generation and presentation. Two year stint with the research firm helped me to be adept as a research analyst• Worked on varied assignments for market sizing, market research and go-to-market strategies • Managed and mentored a team of 5 people for their daily deliverables and projects Achievements - Star Performer for showing ‘Excellence in Quality and Productivity’ for Jul-Dec 2010-11Best Performer for outstanding performance in the month of February 2011-12Star Performer for showing ‘Excellence in Quality’ for Nov-Dec 2010-11Received Letter of Appreciation for continuous Excellent Bi-Annual Performance 2010-1