Nikhil Singh Email and Phone Number

Product Led Growth(PLG) - Monetization and Engagement for Acrobat web

• Improved the design of the add-ons services page in the Buy Viasat (Internet E-commerce) flow to uplift the sale. Organized unmoderated testing sessions on 10+ participants to validate new designs.• Supported the BEAM design system with research, new patterns and documentation.

• Led design for stylishop.com, a fast-fashion E-commerce platform for Saudi Arabia, UAE, Kuwait etc. Achieved 100k+ downloads, 3000 daily orders and an average cart size of 250 AED in 8 months.• Conducted a UX audit of the previous app and analyzed the behaviour of online fashion buyers (qualitative study) through 18 focused group discussions with 111 people in Saudi Arabia & UAE.• Redesigned the new app, which increased customer acquisition by 29%. Created the design system to build a Progressive Web App and internal platforms for visual merchandising & inventory.

• Redesigned version 2.0 of the Collective platform after conducting usability testing with a Minimum Viable Product in the market.• Prototyped and tested new features/concepts to expand the current product offering. Coordinated with stakeholders to plan, track and deliver on the project timelines using agile scrum methodology.• Created a web design language system for all the websites of RoundGlass. Registered 34% increment in visitor traffic.

• Launched Cross, a tablet-based practice management solution used by 450K+ doctors in 1200+ Indian cities to discuss 500K+ medical cases on a daily basis.• Conducted user research on a focused group of patients and doctors to understand the gaps in the healthcare industry. Conceptualized product through competition analysis, user journeys, information architecture and wireframes.• Pioneered an MVP for the general wellbeing platform. This later evolved into a corporate wellbeing solution which is currently a flagship B2B product offered by RoundGlass.

• Shipped version 14.0 of Zomato app for both the android and iOS platform. Improved on critical user pain points which increased the customer base by 8%.

• Collaborated with the business & product team to build key features for the app like dish recommendations, referrals and a new payment experience which led to 1700+ daily orders.