With over 18 years of work experience spanning engineering , digital and content marketing, content creation and creating experiential solutions for clients and networks , I work with creatives to push the boundaries of pop culture in India and the craft the ways it is consumed by the audienceI am the Co-founder and Director at 4/4 Experiences Pvt Ltd . 4/4 is a subculture think tank that curates and produces turnkey experiences for IP's, Brands and Media Networks. A deep understanding of the entertainment, content and event business has seen 4/4 work with clients such as Spotify, Red Bull, Apple, Maruti Suzuki Nexa, Diageo, Impresario ,Budweiser and more to design, produce and execute branded experiences around music and the artsWe work with the leading Music Festivals and Entertainment IP's in India to produce large scale concerts, their Curation, Tech management, P and L management, Vendor Management, Production and Sponsor delivery needs. Some of our key concerts we have produced are : Bonobo Live, Ben Bohmer Live, Aristocrats / Guthrie Govan - 3 city tour, Spotify Rap91, Johnie Walker SAUCE,All About Music, Brands & Entertainment and more. We have been showrunners, and show operation controllers for Lollapalooza India, VH1 Supersonic,, Udaipur World Music, Festival and more.Keeping engaged with our core community of fans from the subculture has always been in our company DNA. We invest and run our own IP's focused to bringing new subcultures to the mainstream. We run the country's largest not for profit, crowdfunded and crowdsourced music festival - Control ALT Delete and it continues to be a benchmark amongst festivals as far as inclusivity, new talent and band culture. We run a dance sport IP called - The Essence , which is a grassroots level dance workshop/ competition focusing on breakdancing and bringing a sport led apporach to the dance communityThe journey from a music fan to running my own entertainment business has seen me gain valuable experience and skills from my stints with pioneering companies like Pinstorm, Only Much Louder, MTV and MTV Indies.
Listed skills include Social Media, New Business Development, Digital Marketing, Crm, and 12 others.