- Lead the research & strategy team and handled projects for two years spanning across industries - consumer durables, electronics, healthcare, automobile, luxury products, UX by applying Design Thinking. The projects focused on understanding the emerging user needs, unarticulated aspirations and converting the insights into an action plan for the business. - Megatrends study for Indian market- Design Thinking workshop facilitation and co-facilitation for diverse hierarchies of the… Show more - Lead the research & strategy team and handled projects for two years spanning across industries - consumer durables, electronics, healthcare, automobile, luxury products, UX by applying Design Thinking. The projects focused on understanding the emerging user needs, unarticulated aspirations and converting the insights into an action plan for the business. - Megatrends study for Indian market- Design Thinking workshop facilitation and co-facilitation for diverse hierarchies of the organisations across sectors for organisational capability building . Show less

- Worked on ethnographic research centric projects focused on translating the insights into the tangible, actionable format.- Was part of projects across diverse industry sectors - automotive, consumer durables, consumer electronics, digital products. - Megatrends study for Indian market and forecasting trends across the industries. - Co-facilitating workshop for teams across companies focused on Design Thinking, Megatrends

Worked as a product designer closely with the senior product designer on projects in the consumer durable & electronic domains. Along with design of the product and features, the CMF (Colour Material Finish) study & implementation was also part of the profile. Conducting in-depth ethnographic research before the design phase to map the opportunities and aspired design language by the user was the typical methodology.

Worked directly with the head of design team and was part of design and development of lifestyle products for a well established Indian brand and a manufacturer.