Niki Jones Email and Phone Number
Results-driven executive with over 20 years in media and 10 years in high-growth start-ups andtech environments, including extensive experience in scaling start-ups, automating processes,and leading change management initiatives. Currently in a contract role finishing in December 2024,I’m looking to bring my expertise in Operations, Project Management, Customer Success, andCommercial Strategy to a role where tech and media intersect. I specialise in building efficientsystems, driving product adoption, and transforming challenges into strategies for businessgrowth.In addition to my current role, I serve as a director of Dragon Labour Hire, a tech-based labour hire company that provides efficient and convenient solutions for the building and construction industry. Through our innovative mobile apps, we connect skilled workers with site teams, streamline the hiring process, and manage the labour budget and spend. This venture reflects my entrepreneurial spirit and my commitment to leveraging technology for positive impact and success.I thrive on challenges and enjoy developing effective strategies that drive growth and profitability. I am known for my strategic mindset, leadership skills, and ability to navigate complex commercial landscapes. With a passion for innovation, I constantly seek new technologies and industry trends to stay ahead of the curve. Outside of work, I believe in maintaining a healthy work-life balance.
Avid Collective
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Head Of Operations, Publishers & Client SuccessAvid Collective Feb 2024 - PresentSurry Hills, New South Wales, AuWhy I was hired: To systematise operations, develop scalable processes for client success, and lead publisher development for Avid’s rapidly expanding network and SaaS product launch. Tasked with driving operational excellence and optimising the customer success division to ensure maximum clientsatisfaction and platform adoption in a high-growth environment.Key Responsibilities• Lead operations, publisher relations, and client success, ensuring smooth, high-performanceworkflows across teams.• Develop cross-departmental processes to drive operational efficiency and campaign success.• Support publisher onboarding to the Avid Media Network & SaaS platform, focusing onmaximising platform adoption and client engagement. -
DirectorThe Dragon Group - Australia Jan 2015 - PresentSydney, Nsw, AuDragon Labour Hire is a tech based labour hire business with 2 global first mobile Apps - The Dragon App & Dragon Worker designed to drive efficiencies in the engagement of the casual workforce, across the building & construction industry.The Dragon App allows site teams to view & book skilled labour/trades from a mobile device, view & approve timesheets & invoices and manage their labour hire budgets & spends by project. It improves efficiencies in every aspect of the labour hire process.Dragon Worker is a platform built for the casual workforce, where workers can add/update payment details, add tickets, set travel duration, edit profile, submit timesheets and moreThe combination of these two apps has turned traditional recruitment on its head & we have removed the recruitment consultant from the model, so the platform’s primary objective is to serve those who represent it. The Workers!Our motto is leave with more - #dragonworkerThe future for the engagement of casual workforce and is now available for download on google play & the app storeKEY DUTIES/RESPONSIBILITIES:- Company strategy, financial strategy & management, innovation, product launches & development, marketing & advertising- Ongoing development of Apps- Client & Candidate growth strategy- Setting budgets, cash flow management, financial strategy- Management of R&D activities and Australian Government R&D Grants -
Head Of Commercial Strategy & Operations - Scout Publishing & Junkee MediaJunkee Media Aug 2022 - Feb 2024Redfern, New South Wales, AuWhy I was hired:To guide Junkee’s transition from a subsidiary of Ooh Media into a self-sustaining company, buildingstrategies that maximised resources and strengthened independence.Key Responsibilities:• Directed sales, client success, creative, marketing, strategy, and operations functions to fuel strategic growth.• Oversaw commercial planning, including inventory optimisation, pricing, and data analytics.• Led the Google News initiative, managing the pitch and securing funding to support thisproject.• Developed and executed a comprehensive 3-5 year business plan with full P&L oversight. -
Group Sales ManagerSouthern Cross Austereo Jul 2015 - Jul 2022Sydney, Nsw, AuLead, Coach & Develop a high performing team of Account Managers & Account CoordinatorsManage annual negotiations & traded business within patchAssist with negotiating consortium group dealsHead of New Business Development for SydneyDevelop cross-platform media solutions utilising SCA's suite of productsYield & inventory ManagementRevenue & Share Forecasting & BudgetingPatch: Mediabrands, Tier 2/Independent agencies & DirectPrevious patches: Group M, Aegis, TMS -
Head Of Financial Performance (Sydney)Southern Cross Austereo Jun 2017 - Nov 2019Sydney, Nsw, AuAdditional responsibility on top of GSM dutiesHead of Sales Job Share (maternity leave)Responsible for financial performance & delivery of financial KPI's (revenue, share, internal budget) for Sydney TV team -
Sales DirectorThe Brand Power Company (Formerly Buchanan Group) Nov 2011 - Jul 2015Toronto, Ontario, CaBuchanan Group is a creative agency with full production facilities specialising in third party advertising campaigns. Buchanan Group are the global leaders in Testimonial and Educational Content for packaged goods brands. The concept of endorsement is an incredibly powerful tool and Buchanan has 2 x decades of experience driving hundreds of millions of dollars in incremental sales for brands the world over.Working with top-tier global companies to develop results driven third party advertising campaigns. Primarily working within FMCG focus is on both account management and new business development. Key Duties/Responsibilities:- Lead the Australian sales team to deliver business and financial KPI’s- Identify opportunities within existing client base or through new business development prospecting techniques- Strategy and campaign development - Working alongside creative and production teams to ensure the project is delivered on time and to budget- Manage direct reports and key supplier relationships- Campaign post analysis -
Account DirectorAustralian Radio Network Apr 2007 - Nov 2011North Sydney, New South Wales, AuThe Australian Radio Network (ARN) is the largest radio network in Australasia. ARN owns and operates FM music formatted radio streams in every major capital city in Australia, better known in Melbourne as MIX101.1 and GOLD104.3.Responsible for new business development, account management and client retention. Consistently rewarded for hard work with promotions and increased responsibilities. These rewards are a direct result of expertise in solution based advertising sales, new business acquisitions, leadership, motivation and development of team members, commitment to personal and professional excellence, and exceptional written and oral communication skills.Key Duties/Responsibilities:• End to end account management from cold call phase through to debt management• Strategic analysis of advertising spends on clients and categories to identify new revenue opportunities and establish strategy direction.• Development of integrated marketing strategies between radio, online, on street and other promotional activity• Preparation and presentation of in depth research material – thorough knowledge of Radio Advisor, Adviews and Panorama research programs -
Sales ExecutiveSeven Network Jun 2005 - Apr 2007Sydney, New South Wales, AuA national free to air television service.Working with both direct and agency clients.Key Duties/Responsibilities• Key account management and New Business Generation• Cold calling and appointment setting• Development of integrated marketing strategies between television, online and magazines• Face to face client presentations• Responsible for achievement of individual and team budgets -
Account ManagerAustralian Radio Network Dec 2003 - Jun 2005North Sydney, New South Wales, AuWorking with direct clients and managing radio advertising campaigns
Niki Jones Education Details
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Digital Marketing InstituteDigital Communication And Media/Multimedia -
Swinburne University Of TechnologyGeneral -
Luther CollegeVictorian Certificate Of Education
Frequently Asked Questions about Niki Jones
What company does Niki Jones work for?
Niki Jones works for Avid Collective
What is Niki Jones's role at the current company?
Niki Jones's current role is Head of Operations, Publishers & Client Success at Avid Collective and Director at Dragon Labour Hire.
What schools did Niki Jones attend?
Niki Jones attended Digital Marketing Institute, Swinburne University Of Technology, Luther College.
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