Served as key strategic business leader and trusted client advisor on all aspects of client business for multiple accounts including Northside Hospital system, Explore Georgia and CURE Childhood Cancer; managed high-level relationships with clients across organizations, including C-Suite level. • Led strategic business planning, including annual planning and long-range vision strategy for clients and agency • Led brand creative strategy and execution, large-scale productions and marketing campaigns from brief to measurement• Partnered with Media, Creative and Strategy teams to ensure great work was sold and delivered, while providing efficiencies and performance• Responsible for client account P&L, including costs, hours pacing, staff planning, profitability, and determining scope and budgets • Responsible for the growth and vitality of accounts• Served on agency's leadership team, with key role in agency operations• Led, inspired, mentored and managed account team to achieve stated business goals and objectives• Managed staff development, reviews and hiring

Led and managed award-winning AdventHealth account and team, which included integrated agency fee, production and media.• Served as strategic business leader and trusted client advisor on all aspects of client business; managing high-level relationships with clients across organization, including C-Suite level • Responsible for the growth and vitality of the account• Led strategic business planning, including annual planning and long-range vision strategy • Led big brand creative strategy and execution, large-scale productions and marketing campaigns from brief to measurement• Managed system-wide rebrand, where awareness goals were met and/or exceeded in year two• Responsible for client account P&L, including costs, hours pacing, resourcing, profitability, and determining scope and budgets across all facets of account • Established and maintained new service delivery framework, ensuring the team was current on best in-class processes and procedures• Partnered with Strategy, Creative, Analytics and Media teams to ensure great work was sold and delivered, while providing efficiencies and performance• Led, inspired, mentored and strategically guided account team to achieve stated business goals and objectives• Managed staffing plan, staff development, reviews and hiring

Led and managed agency staff, including account, creative, media and training teams. Was responsible for high-level relationships with all clients, including strategic direction and overall client satisfaction. • Served as member of agency's management team, while specializing in results-driven healthcare marketing strategies for online, social and offline media • Responsible for the growth and vitality of the agency• Responsible for development and training of all agency processes• Worked closely with account managers to build successful relationships with clients• Developed staffing plan, as well as scope of work for client accounts (including creative, production & account management assignments)• Collaborated with sales consultants in determining strategic direction for all accounts• Managed staff development, career paths, reviews and hiring (including independent contractors)• Financially responsible for all client account costs; played integral role in developing annual budget; responsible for achieving satisfactory profit margins on all agency products & services• Participated in new business development

Led and managed agency account teams, while providing strategic direction and execution.• Managed strategy/planning, creative, development and media/analytics of fully-integrated advertising and brand campaigns• Functioned as executive account lead for a portfolio of clients, including Piedmont Healthcare and Blue Cross Blue Shield• Grew a project-based account from an initial total of $50,000 to an AOR relationship at $30,000 per month• While under full-time contract, created and managed implementation of new traffic and media systems at Atlanta marketing firm• Managed internal teams as well as strategic partners, agencies and vendors to design and execute strategy• Responsible for overall client account profitability (supervised all aspects of project financials, forecasting and billing activities)• Leveraged digital creative and strategies across all channels• Managed production of websites, SEO, online advertising initiatives, social media and print pieces including direct mail, collateral, outdoor, and print ads• Directed photo missions and broadcast productions including long-format videos, television and radio spots • Proactively developed new business and seized growth opportunities with existing clients

Led and managed agency account team, while providing strategic direction and execution to a client list that included Kids Foot Locker, American Cancer Society, Ralph Lauren Fragrances, Lancôme, Cox Media Group and A.G. Rhodes, among others.• Served as member of full-service agency's management team, while specializing in results-driven creative for digital, mobile, social, retail, and out-of-home experiences• Responsible for overall client account profitability • Negotiated a 67% fee increase year-over-year for one of agency’s largest integrated accounts• Proactively developed new business and seized growth opportunities with existing clients• Leveraged digital creative and strategies across all channels• Led website design, development and SEO• Directed all digital campaigns and programs, including media and analytics • Managed strategy, creative, content and development of mobile, tablet and digital signage projects• Directed social media strategy and execution

Led and managed a portfolio of clients including The Peabody Hotel Group, Stein Mart, Niagara Falls, Kennedy Space Center Visitor Complex, Rollins College, and pro bono clients such as United Cerebral Palsy.• Planned, strategized and directed fully-integrated advertising and brand campaigns for aforementioned clients• Managed and developed projects from conception to fruition• Developed strategies and directed media schedules based on clients’ objectives and budgets• Directed creative, media and production personnel, as well as outside vendors• Managed production of websites, online advertising initiatives and print pieces including direct mail, collateral, outdoor, and print ads• Supervised photo missions and broadcast productions including long-format videos, television and radio spots• Led strategy and implementation of all pre-opening and grand opening advertising/marketing initiatives for The Peabody Orlando’s $450 million expansion• Participated in solicitation of new business• Managed staff