Niki Bowman Kaylor Email & Phone Number

Greater Tampa Bay Area

Milwaukee, WI, US

Atlanta, Georgia, US

• Served as key strategic business leader and trusted client advisor on all aspects of client business for multiple accounts including Northside Hospital system, Explore Georgia and CURE Childhood Cancer; managed.
• Led strategic business planning, including annual planning and long-range vision strategy for clients and agency
• Led brand creative strategy and execution, large-scale productions and marketing campaigns from brief to measurement
• Partnered with Media, Creative and Strategy teams to ensure great work was sold and delivered, while providing efficiencies and performance
• Responsible for client account P&L, including costs, hours pacing, staff planning, profitability, and determining scope and budgets
• Responsible for the growth and vitality of accounts

Atlanta, GA, US

• Led and managed award-winning AdventHealth account and team, which included integrated agency fee, production and media.
• Served as strategic business leader and trusted client advisor on all aspects of client business; managing high-level relationships with clients across organization, including C-Suite level
• Responsible for the growth and vitality of the account
• Led strategic business planning, including annual planning and long-range vision strategy
• Led big brand creative strategy and execution, large-scale productions and marketing campaigns from brief to measurement
• Managed system-wide rebrand, where awareness goals were met and/or exceeded in year two

Irvine, California, US

• Led and managed agency staff, including account, creative, media and training teams. Was responsible for high-level relationships with all clients, including strategic direction and overall client satisfaction.
• Served as member of agency's management team, while specializing in results-driven healthcare marketing strategies for online, social and offline media
• Responsible for the growth and vitality of the agency
• Responsible for development and training of all agency processes
• Worked closely with account managers to build successful relationships with clients
• Developed staffing plan, as well as scope of work for client accounts (including creative, production & account management assignments)

• Led and managed agency account teams, while providing strategic direction and execution.
• Managed strategy/planning, creative, development and media/analytics of fully-integrated advertising and brand campaigns
• Functioned as executive account lead for a portfolio of clients, including Piedmont Healthcare and Blue Cross Blue Shield
• Grew a project-based account from an initial total of $50,000 to an AOR relationship at $30,000 per month
• While under full-time contract, created and managed implementation of new traffic and media systems at Atlanta marketing firm
• Managed internal teams as well as strategic partners, agencies and vendors to design and execute strategy

Atlanta, GA, US

• Led and managed agency account team, while providing strategic direction and execution to a client list that included Kids Foot Locker, American Cancer Society, Ralph Lauren Fragrances, Lancôme, Cox Media Group and.
• Served as member of full-service agency's management team, while specializing in results-driven creative for digital, mobile, social, retail, and out-of-home experiences
• Responsible for overall client account profitability
• Negotiated a 67% fee increase year-over-year for one of agency’s largest integrated accounts
• Proactively developed new business and seized growth opportunities with existing clients
• Leveraged digital creative and strategies across all channels

Orlando, FL, US

• Led and managed a portfolio of clients including The Peabody Hotel Group, Stein Mart, Niagara Falls, Kennedy Space Center Visitor Complex, Rollins College, and pro bono clients such as United Cerebral Palsy.
• Planned, strategized and directed fully-integrated advertising and brand campaigns for aforementioned clients
• Managed and developed projects from conception to fruition
• Developed strategies and directed media schedules based on clients’ objectives and budgets
• Directed creative, media and production personnel, as well as outside vendors
• Managed production of websites, online advertising initiatives and print pieces including direct mail, collateral, outdoor, and print ads

B.S., Advertising

Mini-Mba, Crummer Certification In Business Management Program