Niki D. Email & Phone Number

New York

New York City

• Collaborate with clients to provide creative strategy and visual aesthetic; develop and produce innovative ads, design concepts for special events, social media promotions and branding initiatives.Clients include
• Sonnier and Castle
• Playboy
• Self Magazine
• New York & Company

New York City

• Direct creative department for a luxury media and design company; oversee visual aesthetic and manage workflow and team for corporate branding, website, marketing materials, Instagram strategy and advertising campaigns.
• Lead redesign of Luxe Interiors + Design publication, working closely with editor-in-chief; create new visual identity, editorial/promotional pages, website, eNewsletter and ad sales presentations.
• Oversee creative direction for advertiser events and promotions for Luxe Interiors + Design; art direct and manage all aspects of custom photo shoots.
• Redevelop brand presence of Material ConneXion, world’s leading materials library for creatives across industries for design industry inspiration; conceptualize and design new website, marketing materials, materials.
• Played key role in design and launch of BeautyDNA, a beauty subscription brand; developed style guide, website, packaging, print/digital ads and email marketing campaigns.
• Served as creative director for Culture and Commerce brand that paired luxury hospitality companies with leading designers to develop unique spaces/products; created brand books, trade ads and managed website.

New York City

• Led design of digital, print and social media promotions, special advertising sections and sales materials, developed creative concepts/themes for advertiser events and managed freelance team for the leading.
• Played key role in brand redesign and relaunch, working closely with editorial team.

New York, NY

• Art Director, W Magazine (2011 to 2012)Associate Art Director, W Magazine (2010 to 2011)Senior Graphic Designer, W Magazine (2007 to 2010)
• Oversaw creative department and managed design process from strategy through concept and production for customized digital and print promotions, advertorials and special programs for advertisers of a luxury lifestyle.
• Drove corporate rebranding, designing new visual identity and overseeing creation of sales presentations, brand book, publication design; managed production firm that created a documentary on the remaking of the W brand.
• Art directed special photo shoots for advertisers (e.g. Frederic Fekkai, Swarovski, Piaget, DeWitt Watches, Lancome, Norwegian Cruise).
• Conceptualized and created custom advertiser displays for global luxury events and special installations at cultural, entertainment and hospitality venues.
• Served as creative director for design, development and launch of special branded websites and mobile apps, working closely with marketing and digital teams.

New York, NY

• Designed marketing materials and presentations for ad sales team, collaborated with marketing to develop special advertising sections and promotions and art directed photo shoots for advertisers.
• Managed design team requests and workflow, collaborated with creative director to develop budgets and timelines and sourced/negotiated pricing for print, digital and video production.

New York, NY

• Designed marketing and promotional concepts to drive sales at music retailers, and oversaw creation/production of packaging, promotions, ads and in-store displays for customized CDs for leading retailers for the.
• Collaborated with music retailers to develop customized strategies to drive in-store promotions and designed supporting POP displays, posters and graphics.
• Played key role in creation/production of sizzle reels and marketing videos; developed concepts, hired production teams and oversaw scheduling and distribution.

New York, NY

• Conceptualized, designed and managed production of high volume of print, transit and in-store ads, catalogs and direct mail campaigns, and developed creative concepts and promotions for new store openings for the.
• Created themes and designs for catalogues, collaborating with buyers to identify featured items; art directed photo shoots and managed budgets/productions schedules, stylists and photographers.