Responsible for all digital content operations and strategy for the state’s largest media organization, which serves more than 6.8 million unique visitors monthly. Oversees all digital platforms and content delivery methods, including newsletters, mobile apps and text alerts. Leads a team that develops and implements best practices for search engine optimization, social media and digital reporting techniques. Analyzes metrics to determine strategies for audience growth.

Responsible for the development of the news organization’s digital strategy before the consolidation of The Huntsville Times into a new company. Appointed to be statewide digital editor to oversee the coordination of online coverage between the Times and its sister papers, The Birmingham News and the Press-Register in Mobile. Became a critical team member in the founding of Alabama Media Group.

Trained a staff of more than 100 reporters and editors to use an online content management system and social media tools. Developed strategies to increase user interaction on AL.com, The Huntsville Times’ news site. Analyzed metrics and established best practices for distribution of online content. Led day-of coverage of a mass-shooting at the University of Alabama in Huntsville, coordinating a team of reporters, photographers, page designers and copy editors to assemble nationally recognized news coverage of the tragedy.

Offered a full-time position two weeks into a reporting internship. Won two 1st place awards from the Alabama Associated Press Media Editors: Best Deadline Reporting in 2007 for coverage of the shooting death of a Huntsville police officer, and Best Non-Deadline Reporting in 2008 for a detailed investigation into a deadly police chase that killed a civilian on Redstone Arsenal.

Organized a staff of students to produce the largest weekly newspaper in Alabama, and one of the most-award-winning college newspapers in the country.