Niki Carlson Email & Phone Number

Grand Rapids, MI, US

Remote

Greater Grand Rapids, Michigan Area

• Establish working relationships with 100+ agency/client leadership teams to develop and implement marketing campaigns, promoting organic growth and overall agency development
• Launch, manage and execute corporate product marketing campaigns from ground up for three different business units
• Track efficiency of business unit campaigns by monitoring budgets, KPIs and ROI
• Strategize, create and manage corporate and product marketing communications calendars
• Provide creative direction for all corporate and product marketing campaigns

Greater Grand Rapids, Michigan Area

• Built and managed a team of four marketing professionals
• Developed and implemented marketing and product marketing strategy across all areas of the business (Marketing, IT, Sales, Recruiting and Engineering), utilizing Workfront as a project managment tool
• Implemented Google Analytics and Sprout Social to track ROI and success of campaigns
• Created three published materials a month, including campaign materials, company collateral, press releases and all company signage
• Designed all logos, layouts, banner ads, web images using Adobe Creative Cloud

Greater Grand Rapids, Michigan Area

Responsible for all three of Service Express' brands; talent brand, service express brand as well as our President & CEO's brand. I ensure that all content pushed out stay on brand and all messaging is consistent. Manage all of Service Express' social media channels, analyze performance and strategize how to improve all content. Oversee all PR initiatives.

Grand Rapids, MI

As Talent Brand Specialist I develop innovative strategies that leverage different technologies and resources to make sure the SEI’s talent brand is being communicated in the right places and to the right talent. I work hard with our recruiters and employees to make sure the heart and soul of SEI is being portrayed in all our talent branding efforts.

Greater Grand Rapids, Michigan Area

As Marketing Coordinator I was responsible for the coordination of all the production, assembly, and distribution of all marketing materials. I was also responsible for the coordination between the marketing department and internal/external clients; maintaining corporate public image through public relations, community event planning, and social media.

Greater Grand Rapids, Michigan Area

o Utilize Site Manager to execute site wide and category level promotional activity on Meijer.como Provide data-based recommendations and reporting for promotions on Meijer.como Monitor and analyze promotional codes via Omniture o Monitor competitive promotions and website site sectionso Support Marketing Manager in site planning and promotional activityo.

Greater Grand Rapids, Michigan Area

o Developed client promotional marketing materials for Nascar events o Developed trade magazine advertisement for Flexcoo Collaborated with international associates to ensure their requirements were met in all printed materials in a timely manner o Presented monthly updates of all literature completed for international associates

Greater Grand Rapids, Michigan Area

o Redesigned training materials to ensure consistency for all future projectso Filmed and edited training videos o Utilized Photoshop to revise training materials to ensure current brandingo Designed and created new training websiteo Provided technical support during live/on-line training sessionso Created SharePoint training siteo Presented new training.