RLVNT MRKT is a full-service digital agency, working across all relevant channels to enhance our clients' digital footprint and social reach.

Oversaw marketing operations for Avalaunch (Layer 1 launchpad on Avalanche blockchain) – raising over $21M across 27 successful Initial Dex Offerings with 146,000 registered users. Built powerful engaged community through innovative social media strategy, content creation, and email marketing.

• Revamped social media presence, optimizing content’s marketability by replacing stock images with contracted original assets (original photography, artwork, illustrations.) Efforts increased Facebook and Pinterest referral sessions year-over-year by 170% and 45% respectively.• Managed and executed multi-platform social marketing strategy by producing powerful infographics for Pinterest, repurposing existing video content for Facebook, and creating socially-engaging GIFs.• Identified and contracted top bloggers to produce high-quality beauty and lifestyle content to reachLIVESTRONG.COM’s Pinterest following’s primary interests. Designed and created vertical assets to optimize share-ability. Pins continue to perform exceptionally well, having been picked up by many sites, including BuzzFeed.• Managed site-wide content renovation to optimize existing editorial content (like this one) by establishing and directing freelance design team to produce visually compelling assets. Content’s improved marketability continues to generate significant increase in sessions via social and Yahoo! referrals.• Devise multi-platform marketing push for Tracker (LIVESTRONG.COM’s calorie tracking iOS and Android application) to increase app installs and subsequent “Gold” upgrade by developing unique on-brand social media assets and managing Facebook Ads spend.

• Effectively constructed, managed and executed the Dew Tour content calendar and multi-platform social marketing campaign. In less than one year, efforts grew Instagram audience by 97% (51K followers), Facebook audience by 20% (100K followers) and Twitter audience by 20% (10K followers).• Conceived of and managed the Dew Tour content strategy resulting in largest-ever Dew Tour live stream audience, including web-exclusive videos, NBC broadcast features, and sponsor deliverables resonating with mainstream and core audiences and reaching target demographics for Mountain Dew and Toyota. Managed digital properties during live events by ingesting and publishing ‘quick clips’ and employing effective calls-to-action on homepage, newsletter campaigns and social media messaging.• Championed dynamic social media strategies for NBC Sports Group properties by responding toemerging social media trends and platforms, reacting to social analytics and collaborating with PR,marketing, creative and video teams to produce authentic social copy and assets.• Successfully revitalized email marketing strategy for NBC Sports properties by instituting site-specific preference centers accessible via redirects in social headers. Pioneered the development of marquee images with data-driven calls-to-action and animated GIFs, leading to 600% increase in click-through rate and 225K total impressions during four-month campaign.• Optimized onsite footprint, managed social media integration and oversaw the digital advertisements for Pro Motocross series sponsors, including Lucas Oil, Red Bull, GoPro, GEICO Motorcycle, Air National Guard, Oakley and others. Pro Motocross’ 2014 live stream experienced incredible year-over year growth with double- and triple-digit percent increases across every category.

• Organized and directed custom video productions for Gatorade, adidas and the National Guard insponsors’ key markets. Worked with the editorial and video team to package content to feature on STACK web properties for eight million monthly unique visitors.• Increased social engagement and authority on Twitter by replacing impersonal automated feeds with individually crafted tweets in STACK’s voice reporting trending events with live coverage, and tweets announcing newest STACK content. Twitter now drives over 30K visitors to the website monthly.• Repurposed STACK’s extensive library of elite professional athletes-in-training to create motivational and ‘how-to’ exercise posters. Custom posts and sweepstakes increased Facebook fans by over 13,500 in the first year, with a monthly high of 1,700. Campaign ultimately sold to PepsiCo Gatorade.• Designed and implemented new email marketing strategy, immediately increasing subscriptions by over 5,000 per month, and click-through from 0.25 to about 7.0%. Replaced outdated email marketing tool, created sign up plug-in on homepage and reduced monthly subscription marketing costs by 25%.• Authored STACK Ambassador program recruiting student-athlete leaders from high schools nationwide to use their social media influence to increase interest in STACK Media. Ambassadors also provide feedback and direction to optimize editorial strategy.• Managed and expanded STACK’s internship program by connecting with career centers at local colleges and universities, increasing number and quality of marketing and editorial applicants.