* Project managed the launch of a Paramount Global high priority streaming bundle with a full funnel investment totaling $20.5M from 2021-2022. Coordinated cross-functionally across work streams including product monetization, merchandising on-product curation, creative, media and analytics.* Phase one demonstrated the bundle’s strategic value, illustrating clear advantages over BAU including a +13% improved LTV, +11PP Trial-to-Paid Conversion Rate, 19% improvement in Paid Churn, +5 hours improvement in Average Monthly Hours per Active Subscriber Household and exceeded goals driving 331K total starts with 76% attributable to marketing: 61% paid media, 13% affiliate and 2% email.* Delivered integrated go-to-market strategies for OTT product launch, comprehensive of plans spanning awareness and performance media with tactics presented from consideration to acquisition. Drafted brand positioning; defined target audience segments and customer touch points; produced and tested marketing creative; established processes and purchase funnel user experience for MVP.* Expanded free full episode sampling to Paramount+ to drive bundle upsell and planned various exhibitions on Paramount Network including the simulcast of ‘George & Tammy’ 101 which helped draw a total of 3.3M premiere viewers, a Showtime record.* Directed Showtime's first fully integrated branded holiday initiative "Bloody Good" which increased MOM free trial conversion by 11.7%, lifted standalone sign-ups by 16% and met engagement goals with all relevant titles ranking in the top 15 most-viewed.* Drove Showtime awareness, acquisition, product usage, customer lifetime value and corporate revenue via growth and lifecycle marketing strategy, integrated marketing communications planning and brand marketing partnerships. Responsible for D2C performance media program, collaborating with internal media team to develop and refine media strategy to achieve acquisition, retention and revenue goals.

Joined the world-renowned electronic music brand, reporting to the CMO and managing the marketing department operations across all business units to ensure high levels of web traffic. Core responsibilities included email marketing, social media, advertising, and creative strategy to purposefully drive ticket sales, music streams, and e-commerce.Important initiatives included driving customer acquisition with freemium platform, Chirp, and membership of direct-to-consumer subscription service, Birdfeed, through exclusive content and other perks. As head of social media, I was accountable for improved engagement rates and 5-20% growth of followers, varying by channel.With a combined audience size of 1.2M, I developed strategies to reach customers at every stage of the buyer journey, through our sales funnel via the CRM hub. Successful automations such as a welcome series saw a 25% conversion rate after A/B testing the special offer, while a cart recovery sent 24 hours upon abandonment received almost 30% plus a 97% open rate.

As project manager for Disco Donnie Presents marketing campaigns, I acted as the dedicated account lead across web, mobile, and email channels for audiences upwards of 500K-1M. Tracking timelines and working cross-functionally to execute digital integrations by collaborating with local promoters, partners, and vendors. My team powered owned media via inbound marketing techniques, programming content from planning to publish, analyzing competitors, and contributing original ideas.Key accomplishments include: support of sponsorship activations with Bud Light, Lyft, T-Mobile, and Uber; configuring YOY Historical Sales Comparison Report tracking weekly festival ticket sales by market alongside the content calendar; start-to-finish management of mobile push notifications to the DDP Drop Network including special promotions, spiking 100s of site visits in real-time; and selling approx. 600 tickets during a usually slow period, orchestrating a winter holiday sale. Our fall festival's charitable endeavors raised over $165K with the help of artist donations to aid Hurricane Harvey relief efforts in hometown of Houston. Plus, the Celebrate Together(ness) brand campaign reached approximately 300K fans and had over 500 qualified entries, taking home the award for Best Rewarding of Kindness in Music Ally's Sandbox Survey.

* Client services for social media marketing and advertising on behalf of BBC with TV series including Doctor Who and Orphan Black, as well as Bella Housewares, Fandango, and Intermix.* From planning and ideation to reporting, this role exercised strategic thinking around engagement and advertising with rich understanding of implementation and analytics.

As marketing manager I worked with internal departments and outside partners to develop and execute social media strategies, supporting brand communications with digital content plans that outlined foreseeable campaigns and seasonal elements within prescribed themes and pillars. Measuring results via a Weekly Engagement Report that demonstrated wins as they played to the brand's overall objectives and offered insights around shifts in KPIs.Major achievements include sponsorship activations with partners such as LiveNation, NBA, MLB, and Sundance. Campaigns at SXSW, for instance, provided considerable results: 412M media impressions, 100% positive in tone, 266 outlets picked up, +337% Facebook page views, +10% Facebook fans, +148% blog traffic, +751% Twitter click-throughs, +41% Twitter mentions, and +373% Instagram followers.

Moving from external publicist to in-house communications specialist, I led PR while working to develop educational content. Significant resources were dedicated to adding value to the website and product experience via the blog, bolstering SEO and driving daily revenue via email marketing. Launch of social media grew Facebook and Twitter audiences from zero to 7K+; created 20+ YouTube videos and generated over 63K views. Execution of on-site marketing activations supported lead generation from Los Angeles Lakers sponsorship.

Started my career by relocating from Detroit to Los Angeles, strategically positioning clients within their industries through development and execution of public relations. Utilized Cision to target pitches for placement of news and feature coverage in outlets ranging from business journals to vertical press on a national, regional, and local level.