WEBSITE MANAGEMENT: Relaunching the Australian Shopify website with overhaul of theme, navigation, site/content structure. Launching an international Shopify website. Daily maintenance of both websites including content management, web copywriting, testing/integration on new apps to increase conversions and support campaigns.PRODUCT LAUNCHES / CAMPAIGNS: Rolling out new product launches, including setting up product imports for Shopify and our inventory management platform, creating… Show more WEBSITE MANAGEMENT: Relaunching the Australian Shopify website with overhaul of theme, navigation, site/content structure. Launching an international Shopify website. Daily maintenance of both websites including content management, web copywriting, testing/integration on new apps to increase conversions and support campaigns.PRODUCT LAUNCHES / CAMPAIGNS: Rolling out new product launches, including setting up product imports for Shopify and our inventory management platform, creating collection theme and narrative, product descriptions, prep assets for all channels.CONTENT MARKETING / COPYWRITING: Planning /managing our yearly content calendar across all channels. Running content contributor program for blog.EMAIL MARKETING: Onboarding Klaviyo email platform / settup of all email automation flows (welcome series, browse abandonment, abandon cart). Run weekly eDM campaigns to Australian & International audience. PAID ADVERTISING: Setup/weekly management of paid advertising campaigns in Facebook Business Manager (Facebook/Instagram), and Google Ads (Google Shopping, Google Search ads).SOCIAL MEDIA: Planning/running social competitions & collabs. Briefing Social Media Exec (contractor) on social strategy, campaign rollouts, influencer engagement, and other requirements.PHOTOSHOOTS: Planning/executing major product photoshoots for new collections and promotional campaigns (model selection, prop selection, moodboards, photographer brief, creative direction, styling model, etc, taking BTS footage).MEDIA & COLLABORATIONS: Media releases, influencer/collaboration outreach, pitch emails for landing new wholesale majors/stockists etc. INFLUENCER MARKETING: Selecting influencer/planning influencer promotions. Briefing paid/ongoing brand ambassadors on image requirements/deliverables. Relationship management. WHOLESALE: Setup/management of our B2B online portal.REPORTING: Conducting monthly reporting utilising a mix of Google Analytics, Klaviyo, Google Ads, & Shopify. Show less

WEBSITE CONTENT STRATEGY & CMS MANAGEMENT: Managing, facilitating and executing all areas of content on our digital web channels including:-Day-to-day content management (CMS) of multiple websites including Crown Perth, Crown Melbourne, and other Crown owned brands as well as the Crown App, VIP App and the Crown Resorts YouTube Channel-Creation of wireframes for new campaign hubs and landing pages for optimal content layout and SEO Optimisation of websites and landing pages (ie meta… Show more WEBSITE CONTENT STRATEGY & CMS MANAGEMENT: Managing, facilitating and executing all areas of content on our digital web channels including:-Day-to-day content management (CMS) of multiple websites including Crown Perth, Crown Melbourne, and other Crown owned brands as well as the Crown App, VIP App and the Crown Resorts YouTube Channel-Creation of wireframes for new campaign hubs and landing pages for optimal content layout and SEO Optimisation of websites and landing pages (ie meta data, managing redirects, content optimisation, UX, user journeys)-Ongoing review of websites for enhancements, improvements from both frontend and backend perspectiveCONTENT CREATION: Working with campaign teams and creative contractors to brief, manage and deliver digital content including videos, content hubs, landing pages and editorial style content, optimised for SEO and user engagement. -Create/manage content calendar and schedules-Copywriting for blogs, landing pages, articles-Photography/Video content creation: concepting, briefing, scripting, managing contractorsSEO MANAGEMENT: -Working with agency partners to implement strategic SEO recommendations and routine tasks. -GMB page management for 70+ venues -Site architecture-Campaign content optimisationWEBSITE ENHANCEMENTS & IT -Working closely with internal IT and agency partners to optimise website functionality, speed, and search ranking, as well as address tech issues.-Day-to-day management of JIRA tickets for web bugs and enhancements (logging, tracking, testing)-Managing / supporting web related projects - eg website consolidation, rollout of new functionality/enhancements, app development, etc-User Acceptance Testing for release of new web functionality and fixesANALYTICS / TRACKING / REPORTING: -Completing digital reporting for campaigns and other insights via Google Analytics, along with briefing more complex reporting to agency partners.-Influencer tracking and reporting (Facebook, IG) Show less

Working with startups, small businesses & SMEs on a holistic marketing strategy that achieves their business objectives.-BRANDING: Managing new brand projects and rebrands, including naming.-WEBSITES: Managing website projects from briefing to launch, including assistance and advice across planning/sitemapping/wireframing, content collection/copywriting, design, development & launch strategies.-DESIGN COLLATERAL: Managing the delivery of print and digital collateral including… Show more Working with startups, small businesses & SMEs on a holistic marketing strategy that achieves their business objectives.-BRANDING: Managing new brand projects and rebrands, including naming.-WEBSITES: Managing website projects from briefing to launch, including assistance and advice across planning/sitemapping/wireframing, content collection/copywriting, design, development & launch strategies.-DESIGN COLLATERAL: Managing the delivery of print and digital collateral including business stationery, brochures/flyers/posters/etc, social media ads, email marketing templates, signage, print advertising artwork, digital banners, annual reports, etc.-PRINT MANAGEMENT: Managing the production of printed materials in collaboration with designers and print houses.-MARKETING MANAGEMENT: Preparing/sending email campaigns; copywriting for websites, blogs, email campaigns, social posts/ads, advertising campaigns, etc; advising on digital marketing in liaison with digital SEO/PPC specialists; writing media releases; planning content marketing strategies and editorial calendars; social media management; ongoing research/creative brainstorming for marketing solutions.-ACCOUNT MANAGEMENT: Preparation of client reports, timelines, briefs, estimates & invoices.My role requires me to be:-Adept at working in a fast-paced, deadline driven environment-Highly organised and efficient to manage competing priorities, fluctuating team schedules, and daily client/project demands-Up-to-date with industry trends and developments in web and digital marketing-An effective communicator (written & verbal) with the ability to liaise with technicians, creatives and business individuals to brief and manage projects to achieve desired outcomes-A strong team player, able to collaborate -Proactive and proficient at time, budget & project management-Able to manage relationships through highs & lows, and provide excellent service -A problem solver with a with a positive "can-do" attitude Show less

SERVICE DEVELOPMENT: Assisting with the conception, creation and marketing communication of a new set of business consulting modules - "The 10CCs" or Ten Critical Competencies.WEBSITE (www.effectuators.com): Created "storyboard" mock ups for the complete EFFECTUATORS website to brief our graphic designer. This involved "concepting" the complete website structure, then visually depicting and briefing all menu navigation, interactivity, content layout, displays, feature banners, placement… Show more SERVICE DEVELOPMENT: Assisting with the conception, creation and marketing communication of a new set of business consulting modules - "The 10CCs" or Ten Critical Competencies.WEBSITE (www.effectuators.com): Created "storyboard" mock ups for the complete EFFECTUATORS website to brief our graphic designer. This involved "concepting" the complete website structure, then visually depicting and briefing all menu navigation, interactivity, content layout, displays, feature banners, placement of opt-in forms and CTAs. I was also responsible for developing all content ideas for the website and completed all the copy writing. CLIENT MEETINGS & PROJECTS: Assist in client meetings with brainstorming communication concepts and ideas, note taking, creating marketing materials such as sales presentations (input on communication angle, concepts, presentation words).SOCIAL MEDIA - Created and set-up the executive director's LinkedIn profile page (Des Whyte). Show less

expertential is the first expertise management system to converge the experience of a team's experts with knowledge management, project management, and people / HR management practices creating game-changing benefits for an organisation. expertential enables any individual, team or organisation to capture and share its job expertise.Projects and activities I've been involved in managing and undertaking in this role: WEBSITES: Briefing the complete website to the designer… Show more expertential is the first expertise management system to converge the experience of a team's experts with knowledge management, project management, and people / HR management practices creating game-changing benefits for an organisation. expertential enables any individual, team or organisation to capture and share its job expertise.Projects and activities I've been involved in managing and undertaking in this role: WEBSITES: Briefing the complete website to the designer including structure, menu navigation, interactivity, content layout, displays, feature banners, placement of opt-in forms and CTAs, etc, as well as developing and writing 95% of the copy: http://www.expertential.com STRATEGY: Key participant in daily management and executive meetings deliberating pricing strategy, distribution strategy, brand development (story, character, style), etc. MARKETING STRATEGY & PLAN: Creating our integrated marketing communications plan covering online marketing, social media, online media and blogger engagement opportunities, email marketing, lead generation, PPC advertising, and other promotional strategies and tactics. COPYWRITING & CONTENT: Extensive web and other promotional copy-writing [website, blog articles, video scripts (10+), support articles (100+), client proposals]VIDEOS: Working on the creation of corporate videos for expertential. Wrote scripts, developed bullets, suggested/briefed visual components to video production team, and made editing recommendations. PRODUCT DEVELOPMENT: Critical input in product development of software expertential, contributing enhancements for user interface/interactivity and briefing design mock-ups.MARKET RESEARCH: Conducted extensive market research to assist with marketing strategy and tactics, market segmentation, the development of copy for the websites, and so on.PRESENTATIONS: Created investor and sales presentations targeting various stakeholders. Show less

When released, applazon will be the world’s most integrated, functionality-rich, easy to use, fully hosted and supported website builder, catering to English and Chinese users. I joined applazon to assist with its product launch, marketing and promotion. An increase in the project scope and magnitude of enhancements made by the product development team, with other factors caused the launch of software to be pushed forward. Here I was involved in all areas of marketing strategy, from… Show more When released, applazon will be the world’s most integrated, functionality-rich, easy to use, fully hosted and supported website builder, catering to English and Chinese users. I joined applazon to assist with its product launch, marketing and promotion. An increase in the project scope and magnitude of enhancements made by the product development team, with other factors caused the launch of software to be pushed forward. Here I was involved in all areas of marketing strategy, from pricing, to development of brand personality and style.Major projects and responsibilities included:STRATEGY: Key participant in daily management and executive meetings deliberating pricing strategy, distribution strategy, brand development (story, character, style), etc. MARKETING STRATEGY & PLAN: Creating integrated marketing communications plans covering online marketing, social media, online media and blogger engagement opportunities, email marketing, lead generation, PPC advertising, and other promotional strategies and tactics. PATENT: Managed the project to write and lodge a software patent, liaising with technical staff.EMAIL MARKETING: Planned an annual editorial calendar for our client database (1,000+). This involved researching and writing one weekly email relating to website management and online marketing (75+ content articles) and coordinating the mail-out. R&D PLAN: I completed and lodged our R&D Advanced Finding Application under the R&D Tax Incentive Program (successful). This involved managing the project from start to finish, liaising with technical staff (programmers, designers) and government officials.WEBSITE: Completing the copy for and briefing the complete website design (structure, menu navigation, interactivity, content layout, etc) to the designer PROMOTIONAL MERCHANDISE: Oversaw and managed the creation of applazon promotional merchandise from sourcing suppliers, briefing design mock-ups, to coordinating quotes and delivery / shipping. Show less

Returned to Chalice Events & Productions for a temporary period of 3 months in a similar role, before leaving for a 4 month Euro adventure. See below for full description.

West Coast Property Training is a family owned and operated small business delivering high-quality CPD training and diploma courses for Real Estate professionals.This role involved a broad range of communications based activities with duties and responsibilities including:CRM: Managed database of clients in events based software, creating and managing events, overseeing and implementing email marketing, creating and managing mailing lists / subscriptions. EVENTS… Show more West Coast Property Training is a family owned and operated small business delivering high-quality CPD training and diploma courses for Real Estate professionals.This role involved a broad range of communications based activities with duties and responsibilities including:CRM: Managed database of clients in events based software, creating and managing events, overseeing and implementing email marketing, creating and managing mailing lists / subscriptions. EVENTS MANAGEMENT: Coordinating 2-3 training events held each week including liaison with venue/catering, managing numbers, preparing equipment/materials, and sourcing relevant materials. Also, assisting on site at events including set-up, conducting event registration, managing onsite client queries.MARKETING STRATEGY: Researching and recommending promotional opportunities, brainstorming and developing marketing strategies to increase event attendance, class registrations and business awareness [producing marketing materials (brochures, flyers), contributions to website, obtaining testimonials, events listings, etc]COPY WRITING - Writing promotional copy for event listings on the website and for email announcementsCLIENT SERVICE: Attending to all email customer queries and taking daily incoming calls DIRECTOR ASSISTANCE: Conducting and compiling research for various projects ADMIN: answering phones and assisting with customer queries/concerns, preparing training materials and handouts for events, handling cheques/mail/refunds, processing payments, photocopying, filing, filling in at front desk, etc. Show less

As the right-hand woman to the Events Operator at Chalice Events & Productions, I directly assisted in all activities relating to planning, developing, coordinating, managing and promoting a range of events, including Hillarys Markets, Hillarys Wellness Expo and Hillarys Antique Vintage Fair (now Leederville Antique & Vintage Fair), the latter of which I helped actualise from its conception. As a tight team, I was required to work primarily autonomously, managing multiple projects and… Show more As the right-hand woman to the Events Operator at Chalice Events & Productions, I directly assisted in all activities relating to planning, developing, coordinating, managing and promoting a range of events, including Hillarys Markets, Hillarys Wellness Expo and Hillarys Antique Vintage Fair (now Leederville Antique & Vintage Fair), the latter of which I helped actualise from its conception. As a tight team, I was required to work primarily autonomously, managing multiple projects and engaging with a broad range of stakeholders. Key responsibilities in this wide-ranging communications role included: - Researching / compiling a database of potential stallholders, entertainment acts, and target media, then initiating contact - General event research / creative brainstorming - Writing promotional copy for traditional and online channels- Writing and distributing media releases - Managing social media profiles and online event listings- Maintaining relationships and liaising with venue management (Sorrento Quay, Sorrento Quay Boardwalk), stall holders, entertainers, musicians, media, restaurants, customers, etc.- Planning and overseeing advertising in print and online media- Preparing arts grants- Working on site at events, helping with set-up, attending to stall holder needs / issues, collecting payments, managing stalls, and customer-facing- CRM & general admin tasks: email management to stall holder database, print management of promotional flyers, managing email enquiries, preparing quarterly invoices, handling outgoing mail, processing stall holder/exhibitor payments, distributing flyers, purchasing supplies, etc. Since leaving Chalice in early 2012 I've been engaged on a freelance basis for various communication related activities and assisted as a zone supervisor at the major community event Light Up Leederville Carnival, 2014 (attracting 50,000+ visitors). I was responsible for "bumping in" and assisting over 70 stalls in my assigned area. Show less