Demonstrated ability to increase brand equity, drive sales, enhance brand awareness, and foster customer loyalty. Skilled in brand development, communication strategy, and content creation in Fixed Broadband and Cable TV company • Strategize, develop comprehensive strategies, and manage brand campaigns to enhance brand equity across all business entities. • Implemented initiatives aimed at increasing brand awareness, consideration to purchase, and overall sales growth, resulting 40% sales contribution from Field Marketing activities • Enhanced brand preference and customer experience, resulting in reduced churn and increased customer loyalty. • Developed targeted communication programs through diverse channels, including advertising, campaigns, events, field marketing, PR, social media, and digital marketing, resulting in improved brand positioning and customer engagement activities like First Prioritas Club, First Warriors, First Squad Home Service, First Festival • Led marketing technology team from planning, develop and identify opportunities using a data driven approach (omni channel, marketing cloud, sales cloud), so that we can engage customers in a holistic manner across multiple touch points, achieveing 3,2 times increase in digital leads and website traffic • Lead cross-functional efforts to define vision, product roadmaps and goto-market strategies for the web and mobile application ecosystem, leading to a new web self registration system without any human interaction • Lead a team of 60 professionals in developing and executing all MarCom activities in house, resulting 49% marketing cost efficiency. • Success rebranding Link Net corporate logo, website and all collateral, also launch and manage new digital media Suara Pembaruan.

• Formulated comprehensive Sales & Marketing plans, incorporating market research, brand strategies, communication plans, channel strategies, and identification of new markets and business opportunities for sports & fashion company, managing SPECS and PIERO brand • Led end-to-end product development, from ideation and conceptualization to product planning, design, costing, and readiness for market launch, driving succesfully launched Specs Active Hijab, the first sports brand dedicated to hijab wearers, marking a pioneering move in 2017, also expanding the brand with kids & womens category and Starwars edition • Oversaw company sales targets, ensuring achievement of desired margins and effective management of stocks and implemented trade marketing programs to enhance product visibility and drive sales, resulting in Piero's biggest growth compared to other brands within the company. • Led all creative and digital aspects, including social media and digital platforms, resulting 40% increase in sales, by creation of the eCommerce Department as a new channel for brand expansion and increased market presence

Strategic Designer and Planner for brand communication.3M, Extra Joss EJuss, Panasonic, Djarum, Gudang Garam, Sensodyne, Polident, GSK, Heinz ABC, Daihatsu, Honda Motor Dua Kelinci, Indofood Fritolay, L'oreal, Sustagen, Frisian Flag, Paramex, Acer, AMD, Blackberry Sellular Shop, Esia, Telkom Flexi, Telkomsel, Indosat, Guiness, Zporto, Aqua Danone, Sasa Krasa, etc • Develop innovative concepts and strategic marketing initiatives for clients by understand their needs and objectives, translating them into actionable marketing plans. • Created compelling brand campaigns, activation strategies, and comprehensive marketing activity plans to drive client success. • Translated campaign strategies into effective and efficient brand communication, covering brand messaging, activation plans, visual elements, and digital components. • Guided the team in creating visually appealing and impactful materials to support overall brand objectives

Handle Hemaviton Energy DrinkDevelop and Implement Communication & Media Strategy Rejuvenate and repositioning Brand Communication for long term growth Create effective marketing plan to boost sales for new target market Dealing with agency for advertising, media and research agency from brief, develop, executing and analyzing marketing campaign, both ATL and BTL Manage A&P, P&L and demand forecast Create and coordinate with Area promotion team for excellent execution of events Create Yearly Business Plan and Budget Plan

• Developed and executed end-to-end Marketing Communication Strategies, covering product development, research, budgeting, implementation, and performance control for Komix, Waisan, and Mens Health brand • Managed the entire process from briefing, pitching, development, execution to campaign analysis, encompassing both Above The Line (ATL) and Below The Line (BTL) initiatives. • Created and coordinated with Regional sales and trade marketing teams to ensure excellent execution of promotion and retail communication plans. • Monitored budget promotions and ensured achievement of Market Share and Sales targets through strategic planning and execution.

• Collaborated with the Brand Manager to develop and implement marketing strategies, including new product development, packaging, pricing, budgeting, and promotions. • Designed, developed, and managed Above The Line and Below The Line activities, including programs, events, sponsorships, and promotions for all brands. • Coordinated with the National Sales & Promotion team to plan, implement, monitor, and analyze consumer promotion projects. • Develop sales & distribution operation, trained team members on implementing a new ERP system (SAP).