Nicole (Niki) Shepherd Email & Phone Number

Tampa, Florida, United States

Chicago, Illinois, United States

▪ Contributed to the effective execution and compliance of internal and client-facing projects by leading the development of/and overseeing project schedules and timelines, managing cross-functional team deliverables, and managing external vendors.• Worked with Account Leadership, Clients and CRO’s to manage expectations for Patient Materials for clinical trials.▪ Managed the global digital, translations and print marketing deliverable projects for specific Pharmaceutical Clients. ▪ Oversaw the creation and management of estimates, timelines and tasks within Kantata - formerly Mavenlink Work Management Systems.▪ Worked with Resource Management to identify workflow impediments and work towards efficient resolutions.• Complied with all corporate and departmental standards operating procedures as well as FDA and other governmental regulations (e.g., IRB, EU CTR, EC).• Ensured all activities and operations were performed in compliance with local and foreign regulatory commissions as well as US federal regulations.▪ Provided advice and direction to project leaders when issues arise on other projects, served as a mentor to junior team members.• Interviewed, trained and managed direct reports.

Tampa/St. Petersburg, Florida Area

▪ Oversee an average of ninety dealer website launches per year.▪ Manage all digital marketing deliverable projects and initiatives at a high level. ▪ Gain knowledge of new verticals to include Remodeling, Plumbing, Electrical and Outdoor Garages.▪ Work with Senior Management to identity workflow impediments and work towards efficient resolutions.▪ Provide new employees with training and quick tips on how to best utilize Workamajig System.

Tampa/St. Petersburg, Florida Area

Create projects and set schedules for all Internet Marketing related requests, including Website Builds, Performance, Development, Revisions, etc.Administrator and Trainer for Project Management Software (Workamajig).Identify opportunities for process improvements in order to facilitate a decrease in production time lines.Create updated procedures for departments in order to create efficiency cross departmentally.

Tampa/St. Petersburg, Florida Area

Create projects and set schedules for all Internet Market Campaign Launches.Internal system administrator for Workamajig Product.Work with Internet Marketing, Sales & Service personnel to ensure deliverables are being met.Create Project Templates, Specification Sheets & Project Request Forms for any new deliverables. Project manage new build of company product website.

Lutz, Florida

Destination Marketing Account Management for Tourist Board and Resort Clients within the Caribbean Category.Liaison between client and various categories within agency.Work directly with SVP, Media Planning and Internet Marketing Partners to ensure campaign goals are researched and delivered in a timely manner.Manage all budgets and media plans for clients totaling $2+ million dollars annually.Work directly with media vendors to negotiate various print and digital media buys on behalf of clients.Present budgets, plans and creative to clients.Collaborate on new business research and presentations.

Tampa/St. Petersburg, Florida Area

Manage all workflow for creative, copywriting, proofreading, regulatory, print, and fulfillment departments. Work cross-functionally to determine key milestones for scheduling templates. Run production meetings to effectively gauge current workload and upcoming hot projects. Develop metrics for direct reports in order to create a focused path for growth and improvement. Create on-boarding materials for direct report new hires and mentor new hires within Creative Services that are not direct reports.Created Traffic Policies and Procedures to increase efficiencies in the workflow process.Researched industry-best project tracking software systems for use by Creative Services, Regulatory, and clients. Presented benefits and limitations of top-5 options, and recommended system best-suited to company's needs..Configured new system to fit company needs, created training guides for department and clients, as well as trained current employees on new system.

El Segundo, Ca

Short-term assignment to create and implement in-house traffic management system.Responsible for creating in-house Traffic Policy & Procedure.Created work flow policy, creative brief, production schedules, timeline documents.Managed off-site creative agencies and project managers.Chaired creative concept meetings to make sure creative was on target with key goals and brand.

North Hollywood, Ca

Processing guest billing and payment issues. Locate missing payments and apply to accounts, process NSF & chargeback items, process invoicing four times per month. Utilize Access, Excel, Citrix, Geneva, iView, DST portal, eSolutions, Chase Paymentech website.

Greater Los Angeles Area

Interpublic Group of CompaniesTraffic / Account ManagementResponsible for development and execution of print/newspaper media plans, ad production, and billing for Co-op markets. Negotiated newspaper rates and credits, trained account personnel, collected newspaper circulation & contract data, monitored Co-op advertising agreements, and provided reports to client. Scheduled and monitored deadlines while ensuring the highest levels of accuracy in released final products. Created estimates and prepared budgets for accounting.Supervised two account coordinators.Trained staff and managed special projects, including creating the department's operating manual.

Greater Los Angeles Area

Managed media placement and billing for Sony Pictures Entertainment in 26 markets across the United States. Manged multiple vendors in each market which included minimizing or negating rate increases and negotiating contracts each year which included obtaining in excess of $200K in added value per year. Position required high attention to detail and ability to prioritize multiple projects with little to no supervision. Oversaw Account Coordinator & Graphic Artist.

Responsible for development and execution of print/newspaper media plans, advertising production and billing for Co-op markets. Negotiated newspaper rates and credits, trained account personnel, collected newspaper circulation & contract data, monitored Co-op advertising agreements and provided reports to client. Tracked spending of competitors and provided monthly reports to client. Scheduled and monitored deadlines with the highest levels of accuracy in final product released. Created estimates and prepared budgets for accounting.

Greater Los Angeles Area

Working through various Marketing and Design Placement Companies, I was placed at a number of clients to perform specific short term tasks in the following areas:PHARMACEUTICALTRAFFIC SPECIALIST• Responsible for all collateral related to FDA Approval Launch Training Seminar for new drug product.• Created timelines and approval schedules to ensure on-time delivery of materials to vendors.• Managed outside advertising agency regarding creative guidelines and requirements.HEALTHCARESENIOR TRAFFIC COORDINATOR• Designed and implemented an effective trafficking system to reduce production time.• Created instruction manuals to educate all departments on how to interact effectively with Traffic.• Developed schedules to manage deadlines with internal clients to ensure timely delivery of materials to external print vendor.• Chaired weekly status meetings with external vendors and Creative department.• Worked closely with department Managers to ensure that deadlines and legal needs were met.ADVERTISING AGENCYACCOUNT EXECUTIVE/OFFICE MANAGER• Participated in planning annual media calendar, including outdoor, print, and radio campaigns.• Collaborated with external Public Relations firm to develop promotions with our clients.• Coordinated with off-site vendors on Direct Mail campaigns.• Prepared final art files to send to print vendors.• Reviewed and paid all vendor invoices.PUBLICITY & PROMOTIONSAccount Executive• Created and managed leveraged Hispanic Radio media buy for South American Soccer League viewing parties in several key nationwide markets. Collaborated with external Public Relations firm.• Wrote key talking points for all radio advertising of viewing parties.• Worked with Vice President to oversee leveraged radio buys with Los Angeles-area radio stations for the Aladdin & Rio Hotels in Las Vegas, NV.• Managed “The Hoodie Awards” event at the Aladdin hotel.

Managed third party vendors in all aspects of printing collateral for promotion, including creation of kiosks, rules and regulations, and winner verification. Trafficked radio and TV spots directly to stations or dub houses for final transmission. Managed final editing processes with various Los Angeles dub houses. Managed photo shoot process from inception through actual shoot, collaborated with Client, Creative & Talent.Created rules and regulations for promotional effort between Agency & The WB’s “Dawson’s Creek”.Managed creative execution and printing of all scratch off game pieces for “Dawson’s Creek” promotion.Collaborated with key Warner Bros personnel regarding creative ideas for “Dawson’s Creek” promotion.

Psychology

Psychology