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Greystoke takes freelance design to the next level by managing the entire product development process from planning through launch and beyond. Our mission is to aid in our clients’ brand success by building and improving their product lines to meet the exacting standards of their customers.Launched a profitable product management consulting agency which targets small to medium-sized clients ($5M - $30M) in the outdoor, kids, and pet industries.Maintained a highly-satisfied client base by exceeding expectations during all stages of the projects by providing quality results and clear communication.

Planned, budgeted, and managed a team to design, develop, and launch seasonal products – new products accounted for up to 20% of annual revenue.Created and maintained a cross-functional product development and launch calendar which aligned all departments for cohesive, on-time product launches.Facilitated double-digit company revenue growth by documenting departmental standards, processes, and job descriptions for the Product Development and Marketing departments.

Greatly improved brand awareness by developing a long-term marketing strategy which included creating and implementing a marketing plan, brand definition guide, personnel strategy, and performance metrics.Built a solid marketing team by hiring and training personnel to manage and execute the marketing initiatives which included: brand planning, logo management, pricing, PR, social media, trade show, printed collateral, website, SEO, advertising, photography, visual merchandising, and market research.

Expanded the product line by transforming new product ideas into shelf-ready products by creating specification documents and managing prototype/sample development and packaging.Achieved seasonal product release deadlines through extensive communication and hands-on sample room development with overseas vendors.Improved product functionality by maintaining material libraries, conducting fit and wear testing, and performing quality control procedures.

Created custom ski designs each season using computer-aided design software.Improved product performance and quality by testing and implementing new materials and part specs.Increased revenue 50% per year by improving productivity and lowering manufacturing costs.Managed custom production line – output increased 500% over five years.

Prepared assessment recommendations that illustrated productivity improvement and energy conservation alternatives for manufacturing plants.Reduced environmental impacts by communicating with clients to verify savings and implementation.