• Working with 2 products: paid online courses and free webinars in LATAM• Managing 2 channels and respectively 2 teams who work with: Google Ads and Facebook Ads • Driving the strategy and operative management of channels like paid search, YouTube, display, Facebook• Testing, launching and scaling digital lead generation through all channels• Collaborating with Sales, Marketing, Product teams to troubleshoot and optimize the quality of leads• Working with internal team of… Show more • Working with 2 products: paid online courses and free webinars in LATAM• Managing 2 channels and respectively 2 teams who work with: Google Ads and Facebook Ads • Driving the strategy and operative management of channels like paid search, YouTube, display, Facebook• Testing, launching and scaling digital lead generation through all channels• Collaborating with Sales, Marketing, Product teams to troubleshoot and optimize the quality of leads• Working with internal team of designers for testing different hypothesis in landing pages, videos and banners Show less

Full project management in 10 countries (Asia, LATAMEU, Russia, India) in Google ads, Yandex Direct, Bing Ads and Apple Search Ads.• Working with web and app acquisition, for getting new clients• Management of a team of specialists in the indicated countries• Performance analysis in Power BI, Google Analytics, Firebase, AppsFlyer, Adjust• Report channel performance weekly to HQ team, forecast monthly response volume and budgets• Managed monthly marketing budget of $1m+•… Show more Full project management in 10 countries (Asia, LATAMEU, Russia, India) in Google ads, Yandex Direct, Bing Ads and Apple Search Ads.• Working with web and app acquisition, for getting new clients• Management of a team of specialists in the indicated countries• Performance analysis in Power BI, Google Analytics, Firebase, AppsFlyer, Adjust• Report channel performance weekly to HQ team, forecast monthly response volume and budgets• Managed monthly marketing budget of $1m+• Regularly reviewing and managing key marketing strategies with Google, Apple, Yandex teams• Working closely with other digital marketing team members to ensure strategies are in line with other channels• Identifying opportunity areas for growth and optimization Show less

• Managing and growing performance activities in Google ads and Yandex Direct• Managing marketing budget and forecast to deliver efficient return on investment• Working with such spheres as: e-commerce, banking, pharma, tickets aggregators, real estate, food delivery• Coaching of junior specialists in order to study and help them on their first steps in marketing team of the agency