My education background has revolved around journalism and mass communications (M.A in mass communications,Kolkata). I have been enthusiastic about art since childhood and hence have completed my diploma in drawing and painting which plays a foundation role in my aesthetic knowledge.I have been working for a creative agency in Kolkata wherein I had come across to a number of aspects of branding and communication processes of advertising. I have been part of many campaigns including events for many reputed clients.I worked for an academic organisation in Ahmedabad which digitalizes school curriculum for students. I was responsible for overall visual appeal of an app based product where I gathered a different level of experience of ideating visuals and executing them for different subjects and grades, make the content look appealing, and to make subjects/chapters interesting and easy for kids. Presently, I am working in a creative agency as strategic key account manager wherein I am responsible for building brand strategy, media planning, communicate with clients on communication requirements, developing design briefs by gathering information and data through research, and providing guidance and ideas to the team for creating prepossessing designs.