Nikita Bali Email & Phone Number

San Francisco, CA, US

San Francisco, CA, US

Foundational contributor of Brand Insights Capabilities at Instacart.

Jersey City, NJ, US

• Consulting: Analyzing shopper data and retailer data for brands and identifying areas of growth for clients. Performing competiton and category analysis to help a client better optimize promotions, acquire more market.
• Reporting: Designing analytic plans and metrics to measure and track the performance of promotional offers running on coupons.com. Working with marketing teams of CPG companies like J&J, Bayers, Pepsi, P&G, Unilever.
• Targeting and A/B Testing: Identifying target groups based on the shopper’s purchasing trends for the brand/category, inorder to achieve trial based or loyalty based objectives for a brand. Applying A/B testing to test.
• Targeted Media: Tailored, onboarded, and became the Subject Matter Expert of segmentation and measurement of the newly added Quotient’s Targeted Media. Worked with the research team and clients to understand the scope.
• Internal Support: Took the initiative to train other teams to access reports and dashboards in Microstrategy, and empowering them to create custom reports to get a rough outline of the progress of their client’s.

Cincinnati, Ohio, US

• Discovered patterns, glean insights, and provide an year over year analysis of technical breakdowns at Kroger stores
• Designed interactive dashboards for Kroger to quickly analyze the data and easily identify issues which have the highest cost-savings potential
• Identified the issues that can be resolved in-house and the equipment to be replaced; once put in use, this could potentially save Kroger a lot of money

• TenMarks has pioneered a unique way of making math more enjoyable and easy to learn for students across grade levels. I can proudly say I've been part of it in more than one way!1. Intervention Based Instructional Design
• After extensive data exploration and analysis, co-created a product feature called ‘amplifiers’ to to meet the changing needs of the target market. Using predictive modeling techniques analyzed precisely the areas in.
• Our analysis showed that when students struggled on assignments, our targeted interventions resulted in average 14.8% score increase2. Cluster Analysis and Customization for clients based on assessments
• Segmented the customers, at class or student level, based on assessments or performance data, to create customized learning schedules
• Worked with the implementation team to provide differentiated curriculum for each student. Mapping existing content based on student scores for various grade level and standard level assessments. 2. Dashboarding
• Created interactive dashboards for both teachers and students to access usage and performance, both at class level and individually.

Master Of Science (Ms), Business Analytics

Education record

Bachelor Of Arts - Ba(Honors), Mathematics