Nikita Goel Email & Phone Number

Seattle, Wa, Us

Making every search better!

Seattle, Wa, Us

Bentonville, Arkansas, Us

- Build machine learning solutions to improve search relevance for walmart.com/grocery and everyday living vertical search on walmart.com- Delivered +15%NDCG@5 relevance improvement for food query segment on walmart.com- Launched a feature to group exact matches at the top for searches on walmart.com/grocery, resulted in +1% NDCG@5 - Led development of an algorithm to power unified search omni experience on native app- Led a platform initiative to improve indexing & search results experience for multi‐SKU items- Received 'Peer Recognition Award', 3 months into my role for showcasing fast learning, taking ownership and helping peers.

San Jose, Ca, Us

*Fighting spam in search results*Led a cross team effort to reduce duplicates in search index by 40%.Launched a new ranking algorithm that targets visual diversity in search results (aka eliminates perceived duplicates). Showed ~0.7% - 1% conversion lift.Launched several machine learned algorithms to improve search recall quality : fake user actions detection , fake item condition detection , invalid SKU detection.

San Jose, Ca, Us

Launched search features that improved user conversion rates by 0.6%.Launched features that improved the search relevance by 20% and Net Promoter Score by 1 point.Developed a dashboard for realtime monitoring of operational and engagement metrics in cross device environment.Led simplification of search result pages across mobile and desktop platforms.

Santa Clara, Ca, Us

- Vice President - MBA Marketing NetworkSelect Projects -Internet Marketing Tucker Wines- Made suggestions for incorporating SEO improvements for the website- Ran Google Adwords (0.1% CTR achieved), Facebook Ads (0.2% CTR achieved), Linkedin Ads campaigns for the business- Conducted Social media marketing campaigns on Google+ and Facebook- Ran two email marketing campaigns that increased sales by 5.8%Product Marketing, Lytro, Inc- Product analysis – 4P’s, 5C’s, Competitive Analysis, Kano Map Analysis, Utility map, Booz Allen Hamilton’s framework- Conducted market research for improving the next version of the product- Planned product portfolio for B2B and B2C customers over the next four years- Made recommendations on go-to market strategies for the new product launchMarketing Plan Schieman Rebuild Fitness- Identified the target market for their Quadmotus product- Determined the Customer Value Proposition to drive new customers- Determined most effective channels for selling their product- Recommended B2B marketing strategies: Blogging, Customer testimonials

San Jose, Ca, Us

Launched features to discover relevant items during search phase of the shopping funnelLed the email and search autocomplete marketing campaigns for driving traffic and conversionsRecommended 2 product improvements backed by analysis of A/B test results and usability tests

Defined marketing strategy for launching Camp BizSmart’s international programsAnalyzed survey data to determine pricing and product offerings for the target audienceConducted competitive analysis to recommend Camp BizSmart's differentiation strategy

Chicago, Il, Us

- Led embedded control algorithms development from conception to deployment for 8 product lines- Saved \$200,000 per locomotive engine by implementing algorithms to detect failure modes- Won the Engineering Technology Award for Customer Value and Satisfaction- Nominated for Early Career Achiever Engineering Award from a total of 500 Engineers- Planned and executed 6 software releases for locomotive engines- Mentored 2 interns and 4 trainee engineers

Chicago, Il, Us

- Proposed a manufacturing process improvement that reduced the harness installation time by 5%- Used Pareto analysis to track system performance and identify trends

Mba, Marketing And Finance

Ms, Electrical Engineering, Communications

B.Tech, Electronics And Telecommunications

Project Management Certification