Nikita Mathur Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

•Founded a digital marketing & analytics consultancy - www.suregeyour.com.• Provide paid and organic B2B/B2C digital marketing (including ABM, SEO, social, SEM, online branding, UI/UX, webinars) and data analytics solutions to a wide array of Canada & US based organizations.•Specialize in Blockchain based products’ marketing• Support medium and small enterprises and women owned businesses•Brand spectrum - RnR Hot Tubs & Spas, Urban Thrift Calgary, 1DNetwork (now Guildone), Limeapple, Sole To Soul Footwear, Crimson Lingerie, Befitting Eyewear, Myntra, Wings of Hope for Africa & Floral Crush

Noida Area, India

MBA intern : Jan 2017 - June 2017Asst Manager : July 2017 - May 2019Manager : June 2019 to January 2020Highlights - o Best performer of the year – 2018-2019 o Employee of the month – January 2019 o Best performer of the month – October 2018 o Best performer of the month – March 2018 o Emerging star of the month – August 2017Responsibilities- o Managed 250+ categories across Apparel & Pharmaceuticals o Drove online traffic growth, increased traffic KPI by more than 150% across categories by SEO, SEM & SMM o Re-modeled UI/UX by benchmarking with other B2B marketplaces like Alibaba & doing primary research o Mapped the customer journey through the Mobile site, App & desktop shopping funnel for product gap correction o Designed campaigns for Email Marketing, SMS Marketing, App push notifications & track the progress of each w.r.t. opens, clicks & reply rate to improve RoI o Piloted FAQs as a product to generate incremental traffic for Indiamart & capture extreme long tail user queries o Presented key findings on importance of User Generated Content (containing voice, vernacular, FAQs, videos etc.) for SEO using Machine Learning leading to long-term initiatives taken by the company o Created 1K+ new brand categories, added 5K+ sellers & facilitated upsell to 200+ sellers• Data Analytics & management – o Developed dashboards to report & analyze data on 20+ metrics across multiple dimensions & levels o Piloted & scaled a Machine Learning model application for generating SEO using UGC using Fastext algorithms o Developed text correction in buyer requirement form using Google Cloud Dataprep to improve mapping of buyer requirement with products listed on website

Mohali, India

Customer churn analysed. Presented findings & recommendations to senior management

Gurgaon, India

• Developed fresh content for new products as per the latest market trend• Incorporated customer feedback in remodeling of content in terms of product description & UI/UX• Periodically checked the web content (text & images) for improvement• Highlights o First one to work on more than 100 products in 1 day o Set a new landmark when achieved 172% of the daily target

Master Of Business Administration (Mba)

Bachelor Of Technology (Btech), Biotechnology