An established PR & Communications Director, Nikita has garnered 10+ years of experience within the beauty, fashion, lifestyle, and editorial/publishing arenas. He is a qualified business marketer, with an avid interest in beauty (dermatological skincare, makeup, and haircare), fashion, brand identity, consumer behaviour, and visual style. As an experienced Editor and Publicist, Nikita understands how both media and consumers digest and share content, and the value of creating an immersive brand journey to shape conversations. He has extensive experience with building strong commercial relationships, which breed loyalty, and propel continued growth.A visionary Content Producer, Nikita is renowned for crafting compelling copy, and art directing seamless visual narratives that ignite desire, engagement, and ultimate brand success. He is aptly rehearsed with Influencer initiatives, and producing highly memorable, impactful events, which are geared to maximise brand awareness, with a UGC and ROI-focused strategy. Nikita connects with the most admirable beauty, fashion and lifestyle brands, media tastemakers, influencers, image-makers, and creative agencies.E X P E R T I S E• Strategic Business Development | New Business Acquisition & Revenue Growth• Public Relations | 360° Brand Communications • Targeted Media Outreach • Senior-Level Account Management• Professional Writing, Editing & Copywriting • Premium Event Management • Australian Fashion Week | Show Production Management • Sponsorship Acquisition & Management• IG Social Media Management | User Generated Content Production • Influencer / Agency Management • Creative Art Direction - High-End Photographic / Video Production• Brand Mentions Insights - Deep Dive Analysis & Reporting