Spark Education Platform (SEP) is an education provider dedicated to providing exceptional educational experiences across the Middle East. As part of the 300mn Saudi Education Fund (SEF) by the renowned EFG Hermes, SEP is poised to drive transformative change in the education landscape. With a strong focus on world-class academic standards and innovation, SEP is committed to providing accessible and high-quality education to schools across its network, currently comprised of seven schools across the Kingdom of Saudi Arabia, the United Arab Emirates, and Bahrain. Backed up by the leadership team of Egypt Education Platform (EEP), the largest education provider in Egypt, SEP is set to replicate the success of EEP's model across the region, bringing a wealth of expertise and a proven track record in delivering world-class education. We aim to create a network of schools that empower students to create brighter futures every day.

Yorkville University, Canada's largest private University is a portfolio company of Birch Hill Equity Partners, based in Toronto, Canada. I lead the development of comprehensive marketing strategies and planning for Toronto Film School and Yorkville University to increase student enrollment by implementing full-funnel marketing strategies, elevating brand visibility, and increasing engagement. Examples of my work include:• Develop and execute brand and program-level omnichannel marketing campaigns from concept to execution through online and offline channels resulting in 20-25% YoY growth. Successfully launched 3 new programs with go-to-market strategies.• Won 16 awards at the 11th Education Digital Marketing Awards for Toronto Film School campaigns in 2023.• Successfully launched new brand identities, audience personas, brand playbooks and new websites for both brands leading to increased engagement and a 35% increase in website traffic.• Automated lead nurturing process with efficient audience segmentation and personalized content through Marketo, and Salesforce resulting in a 15% increase in event attendance and a 25% rise in inquiries from potential students.• Create and maintain annual budgets by ensuring plans are executed on time and within budget.• Lead partnership marketing initiatives resulting in a 20-25% boost in student enrolment from these channels.• Vendor management with partners in advertising, SEO, creative agencies, marketing automation, and international agent partners

• Lead creative and content marketing strategies, events, marketing collateral production, new product rollouts, web developments and media planning for radio/TV/transit campaigns resulting in 20-25% YoY domestic growth.• Champion the brand ensuring consistent and effective brand messaging and brand positioning.• Increased organic leads by 100% through implementing and optimizing Drift chatbots on website.• Supported agent recruitment strategies in collaboration with Admissions teams, leading to a 40% increase in international student enrollment.• Design customer journeys and personas with targeted content strategy to nurture them throughout the customer life cycle through segmentation and personalized ad experience.• Received the ‘Ethos Award' for outstanding performance.

• Supported planning of brand marketing activities including campaign launches, website content strategy, tactical promotions, email marketing, social media marketing and PPC campaigns resulting in 8% increase in online bookings (paid channels) with a reduction of 12% CPA.• Ensured quality assurance of online content and proofread creative material before distribution.• Communicated project requirements with cross-functional teams; Creative, IT, E-commerce, Production, Payload, Public Relations, and agencies for successful launch of campaigns.• Led creative and content development of all marketing assets across performance marketing channels (paid social, display, email) and brand channels (organic and PR).

• Led e-commerce website development and marketing for BuildaBazaar clients, a SaaS platform.• Successfully attained a 20% increase in website traffic for Crossword.in, an online bookstore in India, by leading the content and creative production of their new e-commerce website launch.

• Conducted data analysis, market research and strategy derivation of global mergers and acquisitions.• Received the ‘Certificate of Excellence' and ‘Shining Star Award' for excellent performance.