Nikith Deo Email & Phone Number

California, United States

The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball as a member club of the National League West division.Use data to influence performance marketing strategy for the Giants- Monitor paid social performance data and implement performance tactics to maintain a $10+ ROAS (Return on Ad Spend) across channels- Monitor A/B test performance across paid & organic social, email, and MMS campaigns to identify best practices- Develop new offers to monetize younger, more diverse audiences- Share Special Event and Partnership performance data with external stakeholders - Co-create performance marketing budgets using Marketing Mix Modeling and monitor performance based on forecasted revenue - Report to the Director of Marketing & Advertising and work closely with the CMO- Present Marketing successes and insights to C-Level Executives annually resulting in performance marketing budget increases

Collaborated with 3 fellow graduate students on a project for Prudential Financial to revitalize the Prudential brand and attract a younger, more diverse audience- Conducted a competitive analysis of legacy and disruptive (Fintech) brands to determine how best to appeal to young consumers- Surveyed young individuals on UserZoom to develop deep consumer insights - Created a comprehensive 3-5 year IMC plan to increase trust and brand awareness among younger audiences- Suggested a new product to monetize younger audiences, thereby increasing the Value of New Business among younger consumers by 2% in 10 years- Reported to the VP of Market Research and presented findings to the CMO, CCO, CBO, and the rest of the Marketing Analytics and Insights team- CBO allocated budget to implement our plan immediately and requested we present our work to Interbrand (agency partner)

Sparrow Charts builds reporting tools for social media agencies- Developed a new marketing strategy that increased engagement across social media platforms by 100%- Promoted Sparrow organically via Facebook, Twitter, Instagram, and LinkedIn while prioritizing engaging images and fewer hashtags- Used Google Adwords to identify affordable keywords with low competition and high monthly searches- Tracked ad campaign success using Google Analytics in an effort to keep Cost-Per-Click (CPC) low- Wrote email marketing content and defined a retargeting strategy using the "Double Opens" strategy- Wrote engaging and relevant blog content to help readers with their marketing efforts- Led Sparrow Charts' marketing efforts and reported directly to the CEO

Market Research on how Small Business Owners use payment processing for online transactions- Documented a small business owner's journey from account creation to receipt of payment on digital marketplaces for the SMB (Small and Medium Business) Discovery team- Created seller accounts and sold pop-sockets on Shopify, eBay, Square, and PayPal Here; comparing ease of account creation, product listing, and receipt of payment across the platforms- Compared PayPal's role in the payment process on online stores with other competitors and suggested improvements to keep PayPal competitive- Identified an instance to make fraud analysis transparent to sellers in order to improve visibility of system status, thereby increasing trust and providing users with a sense of security- Presented findings to the SMB Discovery team

Devpanel builds developer panels for web developers and small business owners to host their websites on Amazon AWS - Used Sketch to design succinct, informative, and keyword-optimized landing pages- Managed paid advertising on Facebook and Google to increase awareness of DevPanel- Used Google Adwords to identify affordable keywords with low competition and high monthly searches- Tracked ad campaign success using Google Analytics in an effort to keep Cost-Per-Click (CPC) low- Proposed a revamp of DevPanel's pricing model based on competitive research and consumer insights, implementing a subscription-based model with a free trial- Led DevPanel's marketing and design efforts and reported directly to the CEO

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Science - Bs, Marketing