Carly Fiorina, the former CMO of HP, once said “The goal is to turn data into information and information into insight.” I turn raw performance data into usable information that can be used to generate insights. For the past 7 years, I've grown as a data-driven performance marketing strategist. I graduated from Northwestern University’s MS Integrated Marketing Communications program with a concentration in Brand Strategy and Marketing Analytics. I aim to bring value by leveraging data to drive strategic growth. I currently handle Performance Marketing Strategy and Analytics for the San Francisco Giants.Northwestern Coursework: Q1: Marketing Strategy, Consumer Insight, Marketing Research, Financial Accounting (Marketing Finance)Q2: Brand Management Foundations, Media Foundations, Strategic Communications Foundations, IMC Strategic ProcessQ3: Shopper Marketing, Architecting Brands, Marketing Public Relations, Data Science FoundationsQ4: Immersion Quarter: Graduate Marketing Consultant @ Prudential FinancialQ5: Product Management, Innovation Process, Strategic Planning In An E-Commerce Environment SJSU Relevant Coursework: Integrated Marketing Communications, Social Media Marketing, Consumer Behavior, Marketing Management, Marketing Research, International Marketing in Developing Nations, Product Management, Strategic Management, Operations Management, Quantitative Business Analytics, Micro & Macro Economics, Business Systems, Human Factors