Head Of Digital Marketing
Киев
1. Development and implementation of Internet strategy (Website, SEO, SMM, contextual advertising, banner advertising, advertising networks, teaser, video ads, landing pages, e-mail). 2. Building online sales channel: • strategy• mechanics of• plan sales• conversion• working with CPA networks, leadgeneration, contextual advertising, teaser network.• MGM (Member get member)• Welcome e-mail strategy3. Development and implementation of special projects: P2P, NFC etc. 4. Team management. 5. Development, management and control of the marketing budget for the Internet channel (sales and internet marketing). 6. Working with all major online marketing tools. (Google Adwords, Yandex Direct, Google Analytics, Google Webmaster Tools, Visual Website Optimizer etc.) 7. Performing of the planned KPI results. Formation the ROI in cooperation with the business and performance of this index for each campaign and product. 8. Formation of organizational structure of internet marketing. (8 people)9. Tendering for Internet channel contractors. 10. The results analysing of any activities on the channel. Achievements: • Award "Best of the Best" in 2013, Alfa-Bank• Co-founder and Project GOLD Maximum Alfa SkyPass• Implementation of the new bank's website (modified each link - beginning from design to site management system).• Achievement the third place of the bank's presence in social networks in Ukrainian market for Alfa-Bank for the period of a year.• The sales through the Internet channel increased. To compare with the year 2012 the cash loan increased to 75%, credit card - to 266%.• Implementation of CRM system which organizes working with contractors and Marketing Department of the bank.• Implementation of MGM (Member get member) on the Internet.• Implementation of the system of processing applications from affiliate.• Implementation of the partnership working with online brokers