Niki Weber Email & Phone Number

+ BRAND BUILDING-BLOCK-MAKER: Design the foundational brand building blocks containing the stamina and authenticity to last forever+ END-TO-END PRODUCT DEVELOPER and MARKETER: Spearhead product development and manage the process through its detailed execution+ CUSTOMER JOURNEY-ER: Responsible for a product’s entire consumer experience, steering and managing all stages of execution, including research, insight generation, strategy, choreography, building, implementation, and optimization+ AUDIENCE OBSESSOR: Generate ideas, research audiences, and design products via an audience-led, brand-informed perspective + BRAND and BUSINESS FUSER: Fuse brand with the finance and operations to ensure all efforts generate demand, sales, value, and profit+ CREATIVE PLANNER and DISRUPTIVE POSITION-ER: Help create strategies, systems and structures for brands to live forever and for teams' efforts to be greater than the sum of their parts+ INTENSE DISCIPLINER: Focus on global consistency and coherence with hyper-acute attention paid to the right details and the development of globally scaleable frameworks+ STORY DESIGNER and ACTIVATOR: Engineer products and content to tell irresistibly shareable stories sell with less effort with the inherent ability to leverage owned media, to be shared organically, to galvanize a loyal audience–allowing a brand idea to catch fire, stay burning, and make money+ ANALYTICS and OPTIMIZATION IMPLEMENTOR: Possess an in-depth understanding of integrated analytics with experience in identifying critical success metrics, developing holistic ROI methodologies, and creating lifetime valuations, CPA models, profitable CRM funnels, and dashboards + SPIN-MOVER: Maneuver around issues, hurdles, mazes, or stumbling blocks and adapt to unexpected issues+ OWNED MEDIA ENGINEER: Believe owned media is the lifeblood of brands that stand for something and must be engineered accordingly+ BRAND EVANGELIST: Provide a strategic POV on the digital aspects of bands’ behaviors; communicate this POV to C-level team members, the board, sales staff or via internal-facing blog, white papers, speaking events, and panels+ MULTI-TRANSLATOR: Act as a left-brain/right-brain translator to all levels of brand and digital expertise by understanding and analyzing industry/ consumer insights, competitive landscape, and general business knowledge and transferring them to actionable brand and digital strategies + INSATIABLE LEARNER and PERPETUAL BETA-ER: Relentlessly learn and constantly improve

Listed skills include Digital Strategy, Integrated Marketing, Digital Marketing, Creative Strategy, and 46 others.