Niki Weber Email and Phone Number
Niki Weber work email
- Valid
Niki Weber personal email
- Valid
- Valid
Niki Weber phone numbers
+ BRAND BUILDING-BLOCK-MAKER: Design the foundational brand building blocks containing the stamina and authenticity to last forever+ END-TO-END PRODUCT DEVELOPER and MARKETER: Spearhead product development and manage the process through its detailed execution+ CUSTOMER JOURNEY-ER: Responsible for a product’s entire consumer experience, steering and managing all stages of execution, including research, insight generation, strategy, choreography, building, implementation, and optimization+ AUDIENCE OBSESSOR: Generate ideas, research audiences, and design products via an audience-led, brand-informed perspective + BRAND and BUSINESS FUSER: Fuse brand with the finance and operations to ensure all efforts generate demand, sales, value, and profit+ CREATIVE PLANNER and DISRUPTIVE POSITION-ER: Help create strategies, systems and structures for brands to live forever and for teams' efforts to be greater than the sum of their parts+ INTENSE DISCIPLINER: Focus on global consistency and coherence with hyper-acute attention paid to the right details and the development of globally scaleable frameworks+ STORY DESIGNER and ACTIVATOR: Engineer products and content to tell irresistibly shareable stories sell with less effort with the inherent ability to leverage owned media, to be shared organically, to galvanize a loyal audience–allowing a brand idea to catch fire, stay burning, and make money+ ANALYTICS and OPTIMIZATION IMPLEMENTOR: Possess an in-depth understanding of integrated analytics with experience in identifying critical success metrics, developing holistic ROI methodologies, and creating lifetime valuations, CPA models, profitable CRM funnels, and dashboards + SPIN-MOVER: Maneuver around issues, hurdles, mazes, or stumbling blocks and adapt to unexpected issues+ OWNED MEDIA ENGINEER: Believe owned media is the lifeblood of brands that stand for something and must be engineered accordingly+ BRAND EVANGELIST: Provide a strategic POV on the digital aspects of bands’ behaviors; communicate this POV to C-level team members, the board, sales staff or via internal-facing blog, white papers, speaking events, and panels+ MULTI-TRANSLATOR: Act as a left-brain/right-brain translator to all levels of brand and digital expertise by understanding and analyzing industry/ consumer insights, competitive landscape, and general business knowledge and transferring them to actionable brand and digital strategies + INSATIABLE LEARNER and PERPETUAL BETA-ER: Relentlessly learn and constantly improve
Regarding Her Food
View- Website:
- regardingherfood.org
- Employees:
- 12
-
Regarding Her FoodLos Angeles, Ca, Us
-
Chief Operating OfficerRegarding Her Food Jun 2023 - PresentRegarding Her is a national nonprofit dedicated to accelerating the growth of women entrepreneurs in food and beverage. Our ambition is to create the industry we want for ourselves and for future generations—one we can be proud of and in which women thrive. As Chief Operations Officer, my objective is to drive operational excellence and amplify our mission’s impact. In collaboration with the Board of Directors, I’m responsible for the overall strategic direction, financial health, and day-to-day operations of Regarding Her.+ Lead the development and implementation of the organization's strategic plan, ensuring alignment with mission and vision, and achieving measurable outcomes.+ Spearhead fundraising efforts to secure financial resources via donors, grants, and partnerships.+ Oversee all aspects of the Regarding Her, including strategy, fundraising, finance, programming, workflows, finance, human resources, marketing, public relations, design, research, performance management, technology, and administration.+ Cultivate a positive work environment fostering collaboration, innovation, and professional development.+ Provide strong leadership to staff, volunteers, and the Board of Directors.+ Manage and lead a high-performing team, fostering collaboration and professional growth.+ Represent the organization effectively to donors, funders, government agencies, and the public.+ Ensure executional excellence for all national and local programming.+ Champion advocacy efforts to advance the organization's mission and public policy goals.+ Drive compelling storytelling reflecting women leaders' struggles in the food and beverage industry.+ Establish systems for growth and scalability to additional markets.+ Champion a culture of continuous improvement by identifying opportunities for optimization, cost reduction, and innovation.+ Develop and implement a comprehensive performance management system to track progress towards organizational goals.
-
Co-Founder & Chief Brand OfficerFirecode La Jul 2016 - PresentLos Angeles, CaliforniaFounded FireCode, a Holistic Brand Studio dedicated to helping start-ups and heritage brands transform into Super Natural Brands.+ Super Natural Brands earn attention and loyalty by delivering a truly unique, quality product offering, delivering on a real consumer need, backing it up with a compelling story, and passionately living the lifestyle everyday+ Driven by the desire to work on tangible brands with passionate leadership teams and leveraging our proprietary Brand DNA engineering process, we've experienced success in helping to build and launch the Seven Sages, Momentous, AmpHuman, EndoDNA, BeatBox Beverages, McRoskey, Spring Air, and Nature's Rest brands+ Responsible for a product’s entire consumer journey or consumer experience, steering and managing all stages of execution, including research, insight generation, product strategy, brand identity, product design, website, social, content, go-to-market strategy, choreography, implementation, and optimization.+ Responsible for identifying, developing, and executing strategic partnerships on behalf of brands and products across internal departments and across multiple audience segments+ Relentlessly optimized and constantly explored methods to improve the quality of all output and ROI.+ Identified critical success metrics, developing holistic methodologies and innovative audience segmentations, providing cross-channel optimization recommendations, lifetime valuations, profitable CRM funnels, and dashboards development for program improvements+ Helped create systems and structures making teams better than the sum of their parts specifically designed to be effective in a nimble environment+ Create processes, procedures, tools, and templates for the entire brand function+ Lead, hire, motivate, and hold accountable members of the brand team+ Stayed abreast of the industry by tracking digital best practices, benchmarks, trends, and emerging platforms -
Chief Brand OfficerPleasant Mattress, Inc. Nov 2019 - Jun 2022+ Building awareness, driving demand, growing sales across the velocity, premium, and super premium mattress segments including "cradle to grave" redesign and relaunch of the McRoskey, Airflex, Chattam & Wells, Nature’s Rest, and Spring Air mattress brands+ Lead all aspects of the outer mattress design including R&D, custom woven and stretch knit fabrics, innovative fabric sourcing, label and embroidery design, quilting pattern design, brand identity and design language development, style guide creation, top of bed, and all other design materials+ Concepted, designed, executed and relaunched the Chattam & Wells mattress brand, which is set to launch in Mattress Firm in July; designed every element of the external design to help us transcend from being simply a mattress to a luxury piece of bedroom furniture+ Concepted, designed, executed relaunch of the McRoskey luxury mattress brand including every aspect of the external product design and marketing ecosystem+ Designed and implemented the McRoskey showroom at Las Vegas Market+ Develop and maintain owned media footprint, which includes holistic website strategy and development, in-store point-of-sale, top of bed, retail build-outs, social media, SEO, blogs, testimonials, video, photography, 3D modeling, product marketing, sales tools, email, and other core content+ Develop, optimize and grow all paid and earned media including trade marketing, PR, digital media, influencer, affiliate, seeding, partnerships, traditional media, direct mail, and email on behalf of the McRoskey, MUFN, and Airflex brands+ Synthesize actionable brand strategies from consumer insights, audience research, and competitive landscape opportunities and go-to-market strategies+ Strategize, execute, and organize brand operations and production for all brand team outputs+ Drive revenue from digital platforms (Amazon, Overstock, DTC, boutiques, partner retailers, etc.)+ Selected as Home Furnishing Business “Forty Under 40 Class of 2021” -
Consulting Freelance Chief Brand Officer/ Chief Marketing OfficerPleasant Mattress, Inc. Mar 2017 - Nov 2019
-
President & Chief Brand Officer/ Chief Marketing OfficerDyrdek Machine Aug 2014 - Jul 2016Beverly Hills, Ca, Us+ Designed and developed the methodology, tools, staff, organizational structure, and belief system behind the venture builder we call the Dyrdek Machine–a manufacturer of global brands that systematically unite brand and business, incite passion within a loyal, core audience and are engineered for long-term, profitable success–the perfect amalgamation and culmination of my combined client, agency (brand and digital), and start-up experience+ Inspired and codified Machine’s strategic points of views on Brand Truths, Brand DNA, etc. as well as workshop templates for new “engineering” brands+ Built and birthed the new Dyrdek non-profit called the Dyrdek Fund with the mission of teaching people how to transform dreams into planned realities.+ Refined and maintained global brands owned by Dyrdek holdings including Street League Skateboarding, SuperJacket, DNA (including Alien Workshop and Habitat), Wild Grinders, Snackoff, DC Shoes, and Stance+ Developed and implemented the go-to-market activation for all new Dyrdek brands including the Machine, the Fund, RD, and those under NDA+ Created an insight engine for M18-34 audience, which allowed for agile development at a reduced risk+ Designed and implemented custom owned media dashboard meant to simplify the complexities of a socially mature brand such as Rob Dyrdek+ Managed and implemented all company operations including goal-setting/OKR’s, P&L, organizational structure, recruitment, hiring and onboarding procedures, employee performance management, technology sourcing, employee handbook development, and required board materials+ Implemented and monitored two-week sprint cycles and core rhythm of brand calendars to ensure efficient and aggressive growth without burnout+ Helped evaluate Dyrdek Machine investments, which spanned the mattress, alcohol, wellness, & media industries -
Adjunct Professor // Creative Brand Management // M-School // Spring 2015 SemesterLoyola Marymount University Jul 2014 - May 2015Los Angeles, Ca, Us -
Svp, Global Integrated MarketingQuiksilver Jun 2013 - Aug 2014Huntington Beach, California, UsResponsible for global, integrated, marketing efforts for Quiksilver, Roxy, and DC Shoes. -
Vp Of MarketingNeurotopia/Brainsport (Start-Up) Nov 2011 - Jun 2013+ Managed product marketing, holistic customer experience, innovation, brand and engagement strategy, and creative expression+ Created systemic tools to organize new employees, including brand beliefs/behaviors, digital footprints, consumer journeys, and engagement maps+ Led experiential product design team from the consumer POV, ensuring Neurotopia lives at the intersection of want and need to create objects of desire, manifest products, and impact culture+ Managed the innovation process including identifying strategies, business opportunities, and new technologies, and then developing new capabilities, business models, industry structures and architectures with partners to serve those opportunities+ Designed, executed, and implemented go-to-market strategies in collaboration with multiple disciplines from a fresh, independent perspective+ Provided the comprehensive view of the customer and created corporate and customer strategy at the highest levels of the company to maximize customer acquisition and retention
-
Creative Innovation DirectorTbwa\Chiat\Day Mar 2011 - Nov 2011Nyc , La, Us -
Digital Planning DirectorTbwa\Chiat\Day Jul 2009 - Mar 2011Nyc , La, Us
-
Account DirectorG2 Direct & Digital San Francisco Jan 2007 - Jul 2009New York, Ny, Us -
Account SupervisorButler, Shine, Stern & Partners Jan 2006 - Dec 2006Sausalito, Ca, Us -
Account ExecutiveBlattner Brunner May 2001 - Dec 2005
Niki Weber Skills
Frequently Asked Questions about Niki Weber
What company does Niki Weber work for?
Niki Weber works for Regarding Her Food
What is Niki Weber's role at the current company?
Niki Weber's current role is Chief Operating Officer at Regarding Her, a National Nonprofit Dedicated to Women in Food & Beverage.
What is Niki Weber's email address?
Niki Weber's email address is ni****@****ver.com
What is Niki Weber's direct phone number?
Niki Weber's direct phone number is +141230*****
What skills is Niki Weber known for?
Niki Weber has skills like Digital Strategy, Integrated Marketing, Digital Marketing, Creative Strategy, Interactive Advertising, Social Media Marketing, Mobile Marketing, Content Strategy, User Experience, Marketing Communications, Product Marketing, Interaction Design.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial