At KatKare, I co-lead the launch and growth of Germany’s first cat-only brand dedicated to functional food. My responsibilities include:Strategic Planning: Collaborating with the founder and team to develop and implement business strategies that align with our mission to improve feline health and welfare.Product Development: Overseeing the creation of high-quality, vet-approved, grain-free products tailored specifically for cats.Partnerships and Outreach: Building relationships with global animal shelters and organizations to support cat welfare and enhance our social impact.Marketing and Branding: Driving our brand presence and engagement in the pet care market through innovative campaigns and partnerships.Through these efforts, we aim to revolutionize cat care and support shelters worldwide.