Nikki Baker Email and Phone Number

Achievements: EOY KPI Summary: Sales: +3% budget, Profit: +25% budget. Secured an exclusive on leading brand for the Jubilee, achieving number two in the Children’s chart (TCM). Established Tesco as the number one retailer in the market on seasonal Halloween titles – 1 in 2 Halloween books sold in the market (TCM). Grew cash profit on Christmas gifting by +22%. Achieved number one retailer status on David Walliams, whilst increasing profit YoY. Implemented a… Show more Achievements: EOY KPI Summary: Sales: +3% budget, Profit: +25% budget. Secured an exclusive on leading brand for the Jubilee, achieving number two in the Children’s chart (TCM). Established Tesco as the number one retailer in the market on seasonal Halloween titles – 1 in 2 Halloween books sold in the market (TCM). Grew cash profit on Christmas gifting by +22%. Achieved number one retailer status on David Walliams, whilst increasing profit YoY. Implemented a strategy change on return rights, driving +£47k profit margin. Increased Q4 sales by +8%, trading a space reduction YoY. Delivered successful World Book Day campaigns, growing LFL sales by +5% YoY. Successfully managed suppliers through a strategy change. Managing expectations on space and rate card.Responsible for buying and trading +£Xm business, managing a fortnightly chart change and ensuring that the range was diverse, engaging and supported the need state of the customer. Accountable for delivering against budgeted sales, profit & stock and re-forecasting trading position in line with WSSI. Negotiated cost prices, trade discount and overrider deals to increase profit, as well as being able to offer competitive and enticing prices to the customer. Identified key licenses for growth and collaborated with publishers to develop new and exclusive product. Analysed TCM data on a weekly basis to identify opportunities and ensure a thorough understanding of the market. Influenced and persuaded internal stakeholders on strategy changes to drive growth and profit. Built strong relationships with publishers from Key Account Managers to Directors. Worked collaboratively with internal teams to improve stock management and implement out of category promotions to drive incremental sales at key periods. Led negotiations in securing joint business plans with key external stakeholders, forecasted to increase profit by 23% YoY Show less

Reported into the Buying Manager, accountable for sourcing and developing the range across 9 stores and online- Supported the Buyer Manager in sourcing and delivering a commercial and fashion forward range that reflected the customer- Set and delivered the departments seasonal strategy, analysing brand, and channel performances to deliver targets.- Collaborated with the Merchandising team to agree and deliver the OTB.- Built and maintained strong relationships with a large… Show more Reported into the Buying Manager, accountable for sourcing and developing the range across 9 stores and online- Supported the Buyer Manager in sourcing and delivering a commercial and fashion forward range that reflected the customer- Set and delivered the departments seasonal strategy, analysing brand, and channel performances to deliver targets.- Collaborated with the Merchandising team to agree and deliver the OTB.- Built and maintained strong relationships with a large supplier base to drive sales, through in season trading and regular supplier meetings.- Collaborated with suppliers to develop exclusive product to ensure a unique product offering.- Managed the sample process for OB, from initial design to quality control and sample sign off.- Reviewed and analysed sell through reports, placed reorders on best sellers to maximise sales and profits and identified slow moving stock.- Negotiated deals with brands such as SOR and sell-through guarantees.- Attended weekly trade meetings, presented sales analysis, and proposed trading actions to key stakeholders. - Recruited and line managed Buyers Admin, overseeing their development and providing support and training where needed.- Attended buy appointments with the Buying Manager and deputised in their absence.- Researched and introduced new brands and designers, through domestic and international trade shows, competitor analysis and social media.- Managed the market calendar for the Buying Manager, ensuring key dates were flagged and appointments were scheduled in line with lead times.- Worked cross functionally with e-commerceAchievements- Responsible for buying and trading a £2.5m business, finishing the AW19 season +170% LY.- Increased profit margin by 8.5% by negotiating new and improved trading terms with suppliers.- Successfully negotiated and delivered incentive programs and promotions along with other activities to support the groups wider marketing strategy. Show less

Soft AccessoriesMenswear • Responsible for Buying and trading a selection of key accounts across the group• Increased in season core sales by 5%, which was ahead of the department average•Assisted the Buyer and AB with trading all areas of the department – driving areas of opportunity and negotiated areas of potential risk to sales and profit • Communicated regularly with brands, built strong relationships and kept them informed on performance, as well as negotiated more… Show more Soft AccessoriesMenswear • Responsible for Buying and trading a selection of key accounts across the group• Increased in season core sales by 5%, which was ahead of the department average•Assisted the Buyer and AB with trading all areas of the department – driving areas of opportunity and negotiated areas of potential risk to sales and profit • Communicated regularly with brands, built strong relationships and kept them informed on performance, as well as negotiated more profitable ways of working• Trained and managed the Buyers Admin on the team and mentored BAs from other departments• Worked cross functionally with the Merchandising team to maintain OTB, analysed sales performance, and actioned price changes• Supported the Buyer with planning a varied brand mix that was reflective of the ‘local’ customer across the group• Created a product range that reflected previous sales performance and in line with planned budgets• Reviewed stock levels regularly, proposed reorders and stock swops to capitalize on opportunities and reduce risk• Worked collaboratively with E-comm, delivered a strong online product offering• Created brand packs for the Buyer and AB prior to appointments• Improved the way the critical path was managed, created a business wide document to ensure all PO’s were issued on time to avoid any delivery delays, maximizing the full price selling window• Involved in various working groups including being an SME for the implementation of a new business wide system• Managed the stock file migration to a new business wide system (D365) for all 9 stores, liaising with project leads• Responsible for creating new products on the stock control system by inputting product descriptions, prices and barcodes • Resolved any unsolicited deliveries that the warehouse teams received within a timely manor• Responsible for the return of SOR stock and faulty items, chasing credits where applicable Show less

Accessories

St Paul's London