Nikki Barnes Email & Phone Number

Florida, United States

Florida, United States

I successfully manage and execute end-to-end email marketing campaigns, driving significant engagement and conversion rates.I have a deep understanding of email marketing best practices, including list segmentation, A/B testing, and data analysis. By leveraging these strategies, I have consistently improved open rates, click-through rates, and overall email performance metrics. Through continuous monitoring and analysis of campaign data, I have been able to identify opportunities for optimization and implement targeted improvements for better results.I am proficient in using various email marketing platforms, such as Marketing Cloud, Lead Squared and Pardot, to create visually appealing and impactful email campaigns. I have also gained expertise in marketing automation, developing personalized and automated workflows that nurture leads and drive engagement.I collaborate with cross-functional teams including Admissions, Creative, Digital, Etc. I have translate business objectives into effective email marketing strategies. By understanding target audience preferences and behavior, I have been able to create targeted and relevant content that resonates with leads. Additionally, I have a strong background in analyzing email marketing metrics and leveraging data insights to drive decision-making and optimize performance.

Concord, North Carolina, United States

• Designed, developed, and maintained The Company’s content management system WordPress and SEO, generating an average of ~11,000 website views per month resulting in an increase of 88% more traffic than the previous website.• Implemented and maintained online customer service software and processes to maintain and promote positive content user experiences and loyalty.• Was responsible for creating strategic digital marketing opportunities, content, and architectural management, including social media growth and engagement, email campaigns, digital and physical marketing content, etc.• Managed all google AdWords content, including ads and campaigns.• Managed Pardot implementation, configuration, data migration, and working with Salesforce Connector, including:• Lead requirements gathering, solution design, and contributing to statements of work.• Communicate project outcomes to client-side project stakeholders.• Conducted user training and actively promote user adoption of Pardot.• Designed, implemented, and monitored for automated campaigns across email and web, advise.• Has a strong understanding of marketing KPIs, such as email marketing and marketing conversion

Amelia Island, Fl

• Successfully implemented multiple online open innovation scouting challenges for key multi-national accounts including International Flavors and Fragrances (IFF), WD-40, Blackhawk & Campbell’s Soup Corporation.• Effectively contributed to the pre-market testing and refinement of the 3rd generation software platform that was under development.• Helped develop and utilize new web-crawling and cyberbot search expertise including, web scraping, data mining, data extraction to target and find synergistic parties.• Collected, stored, and managed all client/customer information into an enterprise CRM system.• Driving the lead generation strategy across multiple channels for eZassi and their clients.o Driving traffic and submissions for open innovation and innovative technology challenges.

Holds full responsibility for building new business by sourcing and developing prospective clients while fostering existing accounts.Provide focus and drive consistency in managing accounts worth millions of dollars in revenue.Build a strong productive relationship with all personnel involved in the account and train and assist newly recruited employees.Maintain current revenue via strong operational support and enhance every opportunity to develop additional revenue by preparing action plans by accounts and product line.Proactively devise marketing tactics and develop new ways to market products and maintain accurate records of sales activity, sales, and pricing.Act as the Single point-of-contact for service activities, ensuring consistent client communication.Identify areas for increased revenue and manage trials for potential customers, highlighting areas of success and utilize innovative means to enhance likelihood of securing the potential customers.

Sales, customer service, and repairs.

Aa, Political Science

Poly Sci

Education record

Activities and Societies: Softball