Developed networking, marketing, and sales strategies to increase community awareness and patient referrals from local hospitals, including over 100 local physiciansPresented formal presentations and organized 3 events per year to drive new business securing new prospects and clients in Florida.Documented goals and activities of industry trends to create new business opportunities Maintained a working knowledge of federal and state regulations and reimbursements, while lobbying with state legislation to adhere to those policies and proceduresManaged a database of existing and potential referral sources utilizing sales practices and trackingSustained a 97% occupancy rate in a 120 bed Skilled Nursing Facility resulting in $100,000 profit for the facility per monthResponsible for the training and the supervision of an Admissions Director and Back-Up Team, which included the implementation of customer service initiatives, tours of the facility, and event planning in the communityCommunicated with family members on a daily basis about their long term care placement options