Lead the management of digital promotions for Resch Strategies’ clients, including client social media accounts, digital advertising, website management, email marketing, and other digital communications. I work closely with our Digital Marketing Coordinator, mentoring and helping to oversee 30+ client social media entities across all channels. In addition, I routinely develop digital advertising campaigns for clients that include social media, display, search, video, audio, native and programmatic placements.In addition, I build Squarespace websites. This often involves devising the sitemap, writing page content, creating graphics, creating an SEO strategy, ensuring the sites are accessible, and that they align with the client's branding - if they don't have branding, I do that too. This typically also involves an accompanying content strategy for blogging and email marketing and an organic/paid social media strategy to gain followers and reach their target audience. I also like to connect with clients frequently to ensure they are happy and that their digital marketing needs are being met. It is just as important to me to have the human-to-human interactions with clients as it is to have the business-to-client interactions.

Responsible for the strategy and implementation of content posted to the College’s website, social media channels, email newsletter and print materials as well as leading a team of student workers. Led the College’s website launch, which included reworking 300 pages of program and article content with updated information, SEO and metadata implementation. I was in charge of the College’s content strategy, brainstorming content ideas for the website including highlighting College research and connecting with MSU graduates across the globe, telling their stories. I also ran the College's social media handles, boosting Facebook engagement by 4,000%, Instagram followers by 200% and Twitter engagement by 500%, and launched the College’s LinkedIn page gaining 6,000 new followers in under a month.

In my freelance work for Stone Interactive Group, I work on various SEO, advertising and analytics projects such as writing on-site SEO content, helping to brainstorm ideas for some of their client’s websites and future promotional activities, monthly analytics reporting, as well as writing AdWords ads, keyword research, and setting up campaigns.

Responsible for maintaining and updating the College’s Drupal website, designing and building new pages as needed and helping to launch a redesign. Managed the College’s social media channels growing followers on Facebook by 200%, Twitter by 100% and Instagram 100%. Wrote articles for the website and newsletter and created emails, brochures and flyers for the Admissions Office. I also launched a student blog and managed a team of student bloggers.

In my role as Online Community Specialist, I monitored TechSmith’s social media platforms, including Twitter, Facebook, and LinkedIn. I helped to promote the brand through organic communications and devised a monthly content calendar, working in partnership with my colleagues in the U.S. as well as in Europe. Part of my role also involved brainstorming new ideas with team members, as well as writing, scheduling, and promoting blog posts on the company blog, completing keyword research, and responding to inquiries.

As Paid Media Coordinator, I managed a $300,000 monthly advertising budget across TechSmith's Google search and display advertising, Facebook, Twitter and LinkedIn advertising. This included creative strategy for targeting our B2B and B2C customers, campaign implementation, performance review, and optimization. I also created landing pages, ran A/B tests, monitored performance and strategized SEO for each page.

Worked within a CMS to develop marketing content for TechSmith geared towards B2B and B2C markets. This included content for web, video, advertising, and print materials geared towards the software industry. I also acted as editor and lead writer for the TechSmith newsletter, reaching close to 300,000 subscribers each month. I was responsible for determining which stories to feature, developing content, determining the structure, working with HTML code, and overseeing any other content developed for the newsletter.

Implemented a Google Advertising strategy for Capitol Bedding Co., Mid-Michigan’s leading bedding manufacturer. This included devising an advertising strategy, completing keyword research, writing ad copy, implementing, targeting, and running ads on Google. I helped assess their initial performance, and got the company up and running on the Google ad network.