Why Do We Exist?We exist to create a shared, measurable, and rigorous understanding of the end-to-end customer and employee experiences and its prioritized opportunities. How Do We Do It?We do this through both qualitative and quantitative methodologies that inform customer-centric strategic decisions while also enabling understanding of their operational impacts. We connect the dots.What We DeliverMy team collects relevant data about the customer journey to empower functional teams across the org to take ACTION. As we strive for a unified view of how each customer interacts with our brands, we need to better understand and measure current state experiences across journey stages and interaction channels.Journey management enables us to measure, monitor and optimize CX, as well as align our entire organization with our customers' needs. It is specifically designed to continuously improve the end-to-end experience in an agile way.The power of journey management is how rapidly EM’s strategy reflects actual customer movements—seeing where they are at any point in time, viewing them individually or collectively, and quantifying movements and resulting impacts.

As the Experience Research leader, I spearhead a team focused on the identification, understanding and optimization of end-to-end experiences that sit at the intersection customer and business outcomes which propel our growth. That means becoming experts in the end-user perceptions of our current state experiences and how we deliver them from a people, process, technology & data perspective. But that’s only half of it; the second half is working cross-functionally to re-imagine and enhance those same experiences in a way that is feasible, desirable and viable.My Experience Research team is designing for the global diversity of human needs, which requires us to deeply understand the behaviors of the people behind them. We tackle some of the most complex challenges to gain deeper insights into how people interact with our brands across their mobility needs and the world around them. And we work collaboratively to contribute new ideas to products that impact the experiences of millions of people on a global scale. We employ a variety of qualitative and quantitative methods to accomplish our goals, including surveys, focus groups, field studies, usability tests, and 1:1 interviews. We value a diverse range of perspectives and stem from many different backgrounds— geographically, educationally, philosophically. We come from industry and academia, with roots in anthropology, design research, economics, HCI, human factors, market research, political science, sociology, social computing, and social psychology, among others.

Focused on developing a profound understanding of prospective and current clients’ needs, in order to create an unparalleled experience. Leveraging these critical insights, we implement tailored solutions and enhance our products in ways that enable clients to achieve their financial goals.Responsible for developing and supporting hyper-personalized, omnichannel client experience strategies that deliver the Edward Jones Client Experience. Currently working with leaders across various areas of the firm to champion the voice of the client, ensuring decisions and work reflects a client-centric approach.Plays a critical role in ensuring that our clients' evolving expectations, including technology and communication preferences and deepening relationships with their branch team, are deeply understood, predicted, and exceeded by the firm and over 16,000+ branch teams.

I am passionated about bringing the voice of the client into our board rooms to ensure the solutions we are creating, have them in mind. I dont make assumptions about what our clients want, I ask them. And I ask them in a way that gets to the heart of their persepctives and behaviors -- what's really driving them. From there I make visual representations to communicate the insights in a way that resonates with our C-suite. We seek to understand the habits, behaviors and needs of people to gain insights that fuel the creation of customer-centric solutions. We get close with teams to blend strategic initiatives with customer expectations, creating better ways to do business. OUR PROCESSWe learn and test things quickly before we spend time, money and effort on the real thing.We start out by interviewing you to understand what you are trying to accomplish. We collect any previous work, and develop a customized execution plan that includes: resources from the lab, resources from other teams, a timeline, and an approach.Entry & ContractingIn this stage we dive deep to understand the people we are designing a solutionfor. We use a variety of human centered design (design thinking) techniques such as: in-depthinterviews (ethnography), detailed observation, and co-creation sessions.Data Collection & DiagnosisWe search for repeating patterns and themes and synthesize insights from ourresearch. We identify potential solutions, develop prototypes, and begin todevelop business cases.Feedback & SynthesisWe will create an action planning playbook for your project’s success. Includedwill be everything we created along the way, such as: prototypes, researchinsight summaries, and other collateral.ImplementationWhen you work with the innovation lab, you’ll go from idea to detailed roadmap for success.People First. Solutions Fast.

Each day I get the pleasure of speaking with Financial Advisors, Business Leaders, and Regional Presidents across the country and assisting them with deploying tactical marketing strategies that will allow them to do each of the following, with one common goal in mind, helping their clients succeed financially:• Build Their Personal Brand by defining their talents, areas of focus, and practice model to allow clients and prospects to obtain a deeper understanding of who they are. • Become a "Digital FA" by leveraging several opportunities to connect with clients where ever they may be looking for them. • Retain Their Clients by deploying methods for multiple touch points that will allow them to deepen relationships.• Grow Their Business via multiple prospecting opportunities that will increase their visibility and garner attention from those who may be in need of their services including but not limited to lead generation programs, drip marketing campaigns, and seminars.

-Sr. Brand Manager for Black Pages/Transformational Agenda publications-Sales Rep and Intern Recruiter-Author and manager of publication blog which currently has over 3,100 subscribers. www.stlouisblackpagesblog.wordpress.com• Develop content strategy for the brands, collaborating with internal partners and monitoring externaltrends to identify news to share with the communities• Utilize digital media and new technologies to cultivate personalized marketing programs to automate customer engagement and sales processes. • Clients Include: BJC Healthcare, St. Louis Cardinals, St. Louis University, Washington University-St. Louis, PNC Bank, United Way, St. Louis Art Museum, St. Louis Economic Development Council• Monitor and participate in online conversations throughout the day to ensure two-way dialogue,working closely with customer service as appropriate via CRM tools- Hootsuite• Seek ways to continually engage the communities including Twitter chats, promotions, etc.• Tag content to adhere to best practices and help drive organic views to website and ultimately increase relevancy. • Spearheaded creation of marketing systems to increase productivity and efficiency of sales representatives.• Research and engage relevant influencers to increase organic community growth through increasedweb visibility- blogs, online press releases, and social technologies and well as PPC campaigns. • Meet with key vendors to understand what is new and evolving in digital media technologies. • Work closely with colleagues including brand marketing, search, creative and media buying to developintegrated marketing programs• Draft social media content including tweets, Facebook posts, etc. and optimize for search purposes• Increased number of fans, engagement, visits and total reach by at least 65% across social media channels.

MISSION STATEMENTOur purpose is to passionately and thoughtfully develop, deliver, and execute inspirational branding and marketing strategies that assists our client’s target audience in becoming aware, connecting with, and building lifelong relationships with their brand. ABOUT USad•do. Means “to inspire” in Latin. Brand Development Brand identity begins with logo development, yet it also goes far beyond it. We are experts at handcrafting company signatures that communicate the essence of the brand. Brand Communications One of the most significant advantages you'll get from ad•do is the seamless transition from brand strategy through the creative development, execution and creation of marketing materials. Digital Marketing

-Insurance Marketing-Annuities, Life, Disablity, and Protection.-Assisted in coordinating and executing all department communications.-Created and executed a follow-up marketing plan for the Annuity Tax Control marketing campaign.-Assisted in creating and executing of the 5 Clients to Call campaign-Assisted in the development and execution of the Wealth Transfer/Preparing for the Unexpected client needs brochure-Coordinated the 90 day Insurance Marketing promo eventAssisted in the development and promotion of the Open Enrollment Campaign

- Strategy direction and planning for retail, franchise, healthcare, homebuilding, oil and gas, transportation, medical supply contracting, banking and finance clients. - Plan and develop social media strategy for retail client.- Brand development and brand management. - Collateral development and management.- Strategy development and creation of client marketing and advertising plans. - Manage the development of print, broadcast, direct mail, email, interactive and web promotions.