Nikki Smith, Ph.D Email & Phone Number

St. Louis, MO, US

St Louis, Missouri, United States

Why Do We Exist?We exist to create a shared, measurable, and rigorous understanding of the end-to-end customer and employee experiences and its prioritized opportunities. How Do We Do It?We do this through both qualitative and quantitative methodologies that inform customer-centric strategic decisions while also enabling understanding of their operational.

Greater St. Louis

As the Experience Research leader, I spearhead a team focused on the identification, understanding and optimization of end-to-end experiences that sit at the intersection customer and business outcomes which propel our growth. That means becoming experts in the end-user perceptions of our current state experiences and how we deliver them from a people.

Greater St. Louis Area

Focused on developing a profound understanding of prospective and current clients’ needs, in order to create an unparalleled experience. Leveraging these critical insights, we implement tailored solutions and enhance our products in ways that enable clients to achieve their financial goals.Responsible for developing and supporting hyper-personalized.

Greater St. Louis Area

I am passionated about bringing the voice of the client into our board rooms to ensure the solutions we are creating, have them in mind. I dont make assumptions about what our clients want, I ask them. And I ask them in a way that gets to the heart of their persepctives and behaviors -- what's really driving them. From there I make visual representations.

Greater St. Louis Area

• Each day I get the pleasure of speaking with Financial Advisors, Business Leaders, and Regional Presidents across the country and assisting them with deploying tactical marketing strategies that will allow them to do.
• Build Their Personal Brand by defining their talents, areas of focus, and practice model to allow clients and prospects to obtain a deeper understanding of who they are.
• Become a "Digital FA" by leveraging several opportunities to connect with clients where ever they may be looking for them.
• Retain Their Clients by deploying methods for multiple touch points that will allow them to deepen relationships.
• Grow Their Business via multiple prospecting opportunities that will increase their visibility and garner attention from those who may be in need of their services including but not limited to lead generation programs.

Greater St. Louis Area

• Sr. Brand Manager for Black Pages/Transformational Agenda publications-Sales Rep and Intern Recruiter-Author and manager of publication blog which currently has over 3,100 subscribers..
• Develop content strategy for the brands, collaborating with internal partners and monitoring externaltrends to identify news to share with the communities
• Utilize digital media and new technologies to cultivate personalized marketing programs to automate customer engagement and sales processes.
• Clients Include: BJC Healthcare, St. Louis Cardinals, St. Louis University, Washington University-St. Louis, PNC Bank, United Way, St. Louis Art Museum, St. Louis Economic Development Council
• Monitor and participate in online conversations throughout the day to ensure two-way dialogue,working closely with customer service as appropriate via CRM tools- Hootsuite
• Seek ways to continually engage the communities including Twitter chats, promotions, etc.

Greater St. Louis Area

• MISSION STATEMENTOur purpose is to passionately and thoughtfully develop, deliver, and execute inspirational branding and marketing strategies that assists our client’s target audience in becoming aware, connecting.
• do. Means “to inspire” in Latin. Brand Development Brand identity begins with logo development, yet it also goes far beyond it. We are experts at handcrafting company signatures that communicate the essence of the.
• do is the seamless transition from brand strategy through the creative development, execution and creation of marketing materials. Digital Marketing

Greater St. Louis Area

-Insurance Marketing-Annuities, Life, Disablity, and Protection.-Assisted in coordinating and executing all department communications.-Created and executed a follow-up marketing plan for the Annuity Tax Control marketing campaign.-Assisted in creating and executing of the 5 Clients to Call campaign-Assisted in the development and execution of the Wealth.

Dallas/Fort Worth Area

- Strategy direction and planning for retail, franchise, healthcare, homebuilding, oil and gas, transportation, medical supply contracting, banking and finance clients. - Plan and develop social media strategy for retail client.- Brand development and brand management. - Collateral development and management.- Strategy development and creation of client.

Ba, Integrated Strategic Communications

Activities and Societies: *Zeta Phi Beta Sorority Inc.- Community Service Chair *NPHC- Director of Public Relations *Center for Leadership.

Doctor Of Philosophy - Phd, Strategy & Innovation

The PhD Strategy and Innovation specialization provides learners with a theoretical and practical orientation to the strategies.

Master Of Business Administration (M.B.A.), Marketing

Master Of Arts (M.A.), Public Relations, Advertising, And Applied Communication

St. Louis Business Diversity Fellows Program, Organizational And Strategic Leadership

The Initiative’s Fellows Program establishes a framework to enhance leadership capacity. The program further refines leadership.