Nikki Stetz Email & Phone Number

Provide insights to all business verticals including Operations, Accounting, Finance, C-Suite, and Marketing to address overall business performance, trends and recommendations for decisionsDeliver tools for all technical levels to answer business questions without ad hoc requests through the Business Intelligence teamManage permissions for 200+ Looker users to grant access to limited data based on position, technical ability, jurisdiction, and regulatory requirementsProvide… Show more Provide insights to all business verticals including Operations, Accounting, Finance, C-Suite, and Marketing to address overall business performance, trends and recommendations for decisionsDeliver tools for all technical levels to answer business questions without ad hoc requests through the Business Intelligence teamManage permissions for 200+ Looker users to grant access to limited data based on position, technical ability, jurisdiction, and regulatory requirementsProvide filterable and dynamic reports that adjust given the use case to export promotional credits, CRM lists, postmortem reporting, and simulationsCreated a player profile analysis that monitors daily metrics per customerEnables the business to visualize cross-sell, retention and churn, incremental increases from revenue or activity, and actual versus predicted player lifetime value Dynamically adjusts predicted LTV and triggers alerts to CRM and the VIP team to adjust marketing behavior and player contactManage Analytics, Reporting, and Data Infrastructure for 11 Online Casinos, 20 Online Sportsbooks, and 8 Retail SportsbooksAnalyze and Allocate $100M+ in Annual Marketing BudgetManage 9 Direct Reports Show less

Chicago, Illinois, United States

Transferred all reporting from Tableau to Looker and developed the data infrastructure for simple replication of dashboards, reports, and views as the company scales and penetrates new marketsCreated views and persisted data tables to allow efficient analysis of over 1015 rows of dataWork with partner retail Sportsbooks to provide analysis and reporting needs specific to their market. This includes:Liability Reporting – calculation of the expected risk and revenue given the winning… Show more Transferred all reporting from Tableau to Looker and developed the data infrastructure for simple replication of dashboards, reports, and views as the company scales and penetrates new marketsCreated views and persisted data tables to allow efficient analysis of over 1015 rows of dataWork with partner retail Sportsbooks to provide analysis and reporting needs specific to their market. This includes:Liability Reporting – calculation of the expected risk and revenue given the winning and losing sides of all bets at the outcomes’ odds in order to estimate the cash needs at each retail cage at any point in timeOperational metrics to aid in scheduling and overhead – analysis of KPIs per ticket writer and betting terminal and placement on the casino floorDaily, weekly, and monthly KPIs, and other ad hoc requestsWrote, submitted, and maintained regulatory Terms and Conditions for all promotions in each jurisdiction for both online Casino and SportsbookManaged CRM and Analytics for 4 Online Casinos, 5 Online Sportsbooks, and 2 Retail SportsbooksManaged $27M in Annual Marketing Budget Show less

Chicago, Illinois, United States

Curated marketing initiatives and campaigns, CRM processes, reporting dashboards, and analysis with minimal to no previous foundationFacilitated retention marketing by creating player promotions from ideation through fruition including the Best Marketing Campaign winner of the EGR North America Awards 2018, “Race to SugarHouse”Created and implemented welcome series email campaigns for online Casino and Sportsbook sites with curated tracks based on activity, preference, and predictive… Show more Curated marketing initiatives and campaigns, CRM processes, reporting dashboards, and analysis with minimal to no previous foundationFacilitated retention marketing by creating player promotions from ideation through fruition including the Best Marketing Campaign winner of the EGR North America Awards 2018, “Race to SugarHouse”Created and implemented welcome series email campaigns for online Casino and Sportsbook sites with curated tracks based on activity, preference, and predictive outcomesImplemented Tableau Server dashboards and views for daily, weekly, monthly, and ad hoc reporting needsAnalyzed effectiveness of promotional campaigns by monitoring participation, incremental KPI increases, and customer reengagementManaged CRM and Analytics for 1 Online Casino, 2 Online Sportsbooks, and 6 Casino4Fun sitesManaged $8M in Annual Marketing Budget Show less

Chicago, Illinois, United States

Increased analytics needs to six additional social gamesWas responsible for analytics integration of acquired companyContinuously oversaw third party advertisers’ performance to ensure optimal spendAnalyzed data for executives’ impromptu requestsManaged 2 direct reports while reporting to the CMO and Senior Principle Analytics Manager

Chicago, Illinois, United States

Tracked player acquisition and retargeting data for two games with six devices for more than fifty million installsManaged reporting for in house and contracted acquisition, retargeting, and CRMFound target markets for potential payers based on location research and in game habitsIncreased revenue $5 million through core segmentationModeled trends on monetization, cross device performance, and in game accomplishmentsEstimated one-year value for new installs with 95%… Show more Tracked player acquisition and retargeting data for two games with six devices for more than fifty million installsManaged reporting for in house and contracted acquisition, retargeting, and CRMFound target markets for potential payers based on location research and in game habitsIncreased revenue $5 million through core segmentationModeled trends on monetization, cross device performance, and in game accomplishmentsEstimated one-year value for new installs with 95% certaintyUpdated incremental value for cross device installsWas responsible for retargeting advertisement on the Facebook platformAdded 25% more payers through retargeting advertisementsIncreased retargeting payer value 141% compared to control Show less