Nikki Ward Email and Phone Number

Creating the future of electric travel with our chauffeur driven fleet of Tesla's and own brand charging units. Private, corporate and aviation, coverage across the UK

Having been part of the Field Sales Management team for 9 years, I was appointed to the role of General Sales Manager South to manage and move forward with the team of 6 managers during a time of restructure, compliance change and focus on coaching and development. I was tasked to effectively manage the strategic and operational performance, headcount & productivity whilst ensuring that regulation was accomplished and monitored ensuring the customer was at the heart of our service.

I was appointed to this role to provide and deliver a marketing plan across all Road Operations sales channels for membership sales. I was required to Identify key stakeholders and introduce new campaigns. I also supported the communications process for internal membership updates, produced and delivered an annual employee awards event and provided significant representation and an annual high level external event

As a new role to the business, I was tasked to develop marketing and merchandising materials and equipment and to own the end to end delivery of marketing support to the Direct Sales team from design through to stock management, delivery and results whilst building the AA brand through presence in shopping centres and events. The team were growing in size in the field and seasonal tools for their role were required to enhance and promote the membership services of this business.

After the Norwich Union acquisition of RAC, my role moved into the Norwich Union Event Management Team to be responsible for the delivery of key exhibitions to promote the revised brand and products and services within the RAC. This involved creating objectives and understanding the strategies for the key stakeholders within this newly enhanced business. Proposals for briefs from external agencies were written with the key elements of services and budget guidelines being key to each delivery. I also took responsibility for high level conferences, venue finding, general management, communication, logistics, agency liaison, delivery and budgetary control of each event.

I worked within the Face to Face channel of RAC and required a strong interface with the rest of the company to deliver key exhibition and event projects on time, within budget and with a strong commercial awareness. Co-ordination and logistical support for the regional and national events programme was required to ensure that all activity through the events programme delivered the correct brand values, I worked very closely with design studios and external suppliers on design concept and graphic layout so that stakeholders from the business were correctly represented and communicated with to enhance activity and awareness