Accelerated by the pandemic Lloyd’s is re-imagining itself for the future in a hybrid working world. Leading Design as part of an entirely new digital entity in the organisation to drive that future.

A key member of BA Digital leadership team defining the strategic direction and integration of digital experiences across the company: from mobile and desktop to airport transfers and in-flight. Setting the foundations for a world-class design team by changing the culture, defining a new digital experience language, and bringing human centred design thinking to the company.

Bringing a new brand language and human-centered design to the UK’s largest digital automotive marketplace. Auto Trader is a company that has been through a highly successful digital transformation with an average of 60 million cross platform visits a month, listing close to ½ million cars.

Operational and creative lead for a bleeding edge, experience-led, product design team. Advance Design ensures that future products – building on new interaction paradigms – are in place to enable the mobility of human experiences and productivity. • Team worked on the industrial design for Cities Unlocked – A prototype headset helping the visually impaired navigate cities. • Designing Compelling Devices, Microsoft Research Summit speaker Paris 2015.

A member of the Design Leadership Team that transformed the way design was thought of within the company. This led to the award winning range of inherent colour, polycarbonate, Nokia Lumia phones. Responsible for creative and operational leadership of a global multidisciplinary team ranging from 50-130 strong.• Led the design integration of Windows on Lumia devices.• Creative lead and drive behind Nokia Belle operating system: ‘Delivering a modern UX on a par with Android’, to create maximum impact and give time for Windows 7 to ramp up. • Main speaker for Lumia 520 and 720 product launch India 2013.Team responsible for:• MixRadio: 4.5 star-rated personal contextual radio service. Free music player with subscription based premier tier offers, and 36 million tracks available in 31 countries. Available on Android (1 million downloads in first month), iPhone, Windows and Web enabled devices • Nokia/Lumia Camera: Innovative camera interface awarded the Red Dot 2014 Best of the Best and the iF communication design award. • Core Device experience: Designing more human interactions such as 'Hey, Cortana' – an always listening system app that recognises your voice and allows you to go totally hands-free from your Lumia.

The Services and User Interface Design team worked across multiple platforms, physical products and a wide range of service offerings – bringing a unified approach to the Nokia user experience. There I led a global team of product and experience designers, researchers and prototypers focused on innovation and delivery of global services.

Creative Director of Cimex, a larger independent agency. Brought in to build a design team that were respected and fully integrated into the product process.• HSBC (LMS) Learning Management System: Internal training system using a wide variety of media to engage and teach.• CBBC, TMi: A new and experimental TV format using a PC based voting system integrated with the live show to shape the direction of the live TV programme.• Consultant for Open University on a social, open, web environment, working with a group of influential bloggers who changed the way we learn, work and do business. • Contributor to PAL (Performing Arts Labs) ‘Digital Science Lab’, a two-year project to develop innovative teaching software project prototypes around social and ethical issues in 21st century science.

In-depth knowledge of founding, building, and running a successful digital media agency for over 8 years – shaping its growth and direction. Successfully manoeuvred the company through many periods of change whilst maintaining excellent standards in creativity and innovative design – with over 30 award nominations and wins. Instrumental in presentations, proposal writing, securing contracts and maintaining good relationships with clients and businesses.• Richard Rogers Partnership website: Winning a 70 strong competition to create a new communication channel for them.• Egg Banking: Prototype product design for MoneyManager the account aggregation and financial planning service, and digital marketing banners for the company.• Royal Shakespeare Company website: Seamless UX to simplify online purchase, with intelligent marketing to maximise cross-sell.• Design of Microsoft Internet Explorer 5 (Mac). One million downloads in first two weeks and ‘The best browser on the platform’, Steve Jobs. • BusinessLink: Transactional Government website linked to the government gateway. Interwoven Teamsite CMS, double AA accessibility, compliant with text readers browse aloud, Jaws, Bobby pwWebspeak.• National Gallery’s interpretive kiosk system ArtStart wins multiple awards. • BAFTA winning Tate website and groundbreaking handheld guide for Tate Modern.• ONdigital’s Electronic Programme Guide.• Malcolm McLaren’s Casino of Authenticity & Karaoke art installation wins top BIMA award. • pPod – a guide to London's public loos – the first interactive audio service for the Apple iPod. • BBC Tweenies 'Ready to Play' – 3D animation, games and interactive fun. The top selling childrens title of 2000, beating Pokemon into second place.In 2000 profiled for Red Magazine in an article entitled ‘Women To Look Out For'. A BIMA (British Interactive Media Association) Executive committee member for five years and a Non-Executive Director of OneWorld International from 2003-05.

Clients included Neville Brody Research Studios, IDEO, 20/20 (1:2:1), Chrysalis Multimedia (formally Blackrod) and The Multimedia Corporation.Work involved leading the creative design for projects such as 3D Atlas (a precursor to Google Earth by 10 years) a consumer CDROM published by Electronic Arts/Creative Wonders which shipped more than 2 million copies.Film work during this period involved special effects for James Bond 007 Goldeneye, art directing and designing video walls and computer interfaces for the film. Following this worked at Research Studios on the original feature film Mission Impossible.Also as Deputy Art Director for the setup and launch of PC Magazine (Ziff Davis).

Originally employed as the only designer at MMC and involved in some of the first 'multimedia'​ projects in the country. With colleagues we began to develop the early visual language of 'Multimedia' - an industry in its infancy.Some of the early projects MMC developed included interfaces and products for Apple, Macromind, Philips, and traditional editorial publishing houses as well as many TV influenced projects across a range of platforms including videodiscs, CD-TV, CD-i and Apple Newton. At this stage of the industry’s development much cross fertilisation of projects, people and companies took place and I was ideally placed to take full advantage of this.

I joined the BBC’s pioneering Interactive Television Unit (ITU), which later became the MultiMedia Corporation of which I was a founding member. There I learnt the language of film and television and was able to contribute to some of the first interactive multimedia projects ever produced including the design for MacroMind MediaMaker and a number of products for Electronic Arts, including 3D Atlas.

My involvement in digital media began in 1989 when my dissertation on Interactive Multimedia, then in its infancy, proved to be the catalyst for the future direction of my career. After graduating I worked on the seminal TV documentary Hyperland, written by Douglas Adams – in which a software agent guides Douglas around a multimedia information landscape, examining cutting-edge research by the SF Multimedia Lab and NASA Ames research center, and encountering hypermedia visionaries such as Vannevar Bush and Ted Nelson.