Athlete Licensing Company provides strategic consulting services as well as a fintech platform for universities, student-athletes and licensees to manage Name, Image and Likeness (NIL) operations. Responsible for the development and execution of strategies for software and app product lifecycle management; go-to-market and growth; and client experience. Strong track record of building processes and leading teams to innovate, solve problems and meet goals within a new, rapidly evolving industry.

Worked with clients to grow their businesses: develops strategic marketing plans, brand strategies and client success strategies. Served as a fractional Chief Marketing Officer to lead teams to successfully execute growth and operations strategies. Responsible for firm operational management, client service, account management and business development.Select Results: Developed and executed a marketing / brand strategy for a PE-backed client to generate leads and close multi-million dollar deals resulting in 82% growth. Led the COVID crisis communication strategy for a large, multi-state practice management co., managing 5M+ internal/external communications.

Firm operational management leader, overseeing client success, team development/management, firm revenue growth and firm policies/procedures. Developed integrated marketing strategies for mid-market healthcare businesses ($10M –$1B) & healthcare providers. Managed teams to execute marketing tactics including branding, PR, communications, and lead generation. Identified partnerships of strategic value for clients. Select Results: Developed and managed execution of nationwide PR strategy to influence Congress on a specific section of the Affordable Care Act. Created and oversaw firm’s Market Intelligence service line that increased revenue by 8% in just one quarter. Grew business by securing new clients and expanding contracts.

Developed and executed public relations, marketing and communications strategies for health systems, hospitals, and healthcare businesses including: company launches, re-branding and awareness campaigns, reputation management, crisis situations, mergers & acquisitions, and government affairs. Analyzed competitive and political environments and tax abatement opportunities to help clients determine merger & acquisition, expansion and market positioning strategies. Oversaw production of traditional and digital communications tools. Managed PR/government affairs campaign that resulted in the approval of a $170M project.

Developed successful integrated marketing campaigns for clients in a variety of industries. Managed all aspects of the projects including: market research, strategic planning, creative, production supervision and budgeting. Provided on-camera segments for an NBC affiliate and ghost wrote a non-fiction book.

Managed the editorial development and budget of a start-up publication. Hired and managed freelance writers. Developed story ideas and photo shoot concepts. Built relationships with advertisers and vendors.

Created and produced monthly columns for Chicago metro-area magazines. Responsible for department editorial and creative direction.

Developed strategic marketing plans for corporate, business unit and market segment levels. Managed a $2 million co-op advertising budget in conjunction with IBM, Hewlett-Packard and other business partners. Responsible for execution of integrated marketing plans and public relations campaigns. Managed corporate communications for the company's 25 regional offices.

Coordinated membership and volunteer leader programs. Managed public relations campaigns for multiple international trade associations. Oversaw development and production of communications and marketing campaigns. Managed production of annual membership directories with a circulation of 125,000. Served as staff liaison to various board committees.